HONG KONG — Taiwanese tea brand NAP TEA (formerly known as “再睡5分鐘”) is celebrating its sixth anniversary with a month-and-a-half-long campaign themed “Healing Universe Terminal,” rolling out a new fruit tea, exclusive merchandise, and its first-ever collaboration with fellow Taiwanese tea brand 3:1 Tea (3點1刻). The festivities run from May 16 to June 30, 2026, across select Hong Kong outlets.
A New Sip for the Anniversary: Kyoho Mulberry QQ
To kick off the celebration, NAP TEA has introduced “Kyoho Mulberry QQ,” a limited-time drink available from May 16 through June 30. The beverage layers a house-made mulberry and blueberry jam with Kyoho grape syrup, then combines it with Four Seasons Jinxuan tea — a lightly floral, creamy oolong base. The drink is finished with chewy, Jinxuan-flavored tea jelly, creating a balance of tart and sweet with a refreshing finish. At HK$28 per cup, it is positioned as the flagship offering of the anniversary lineup.
Promotional Bundles: Mix-and-Match for HK$50
From June 10 to June 17, customers can take advantage of a special anniversary combo: choose any one drink from Zone A and any one from Zone B for just HK$50. Zone A includes the new Kyoho Mulberry QQ, while Zone B features drinks such as Iced Lemon Tea (HK$25), Pomelo Red Grapefruit Green Tea (HK$26), Lime Lemon Era (HK$28), and the Kyoho Mulberry QQ itself.
Merch Drops: Blind Boxes, Mugs, and Instant Tea Packs
NAP TEA is rolling out a series of collectible items. The “NAP TEA Magnetic Light Sign Blind Box – Daily Series” features six designs, each with a magnetized sign and a relatable, mildly sarcastic quote. Priced at HK$39 per box, customers who spend HK$99 or more in a single transaction at designated stores between May 16 and May 31 will receive one blind box for free, while supplies last.
A more substantial offering arrives June 10: the brand’s first collaboration with 3:1 Tea yields two instant tea pack flavors — Roasted Tea Milk Tea and Buckwheat Milk Tea, both sold in boxes of five sachets for HK$29 each. Additionally, NAP TEA is launching five styles of its “NAP TEA Branded Mug,” each with a 400ml capacity, at HK$109 apiece. A special “6th Anniversary Mug + Tea Pack Gift Set” bundles a mug with one box of collaboration instant tea for HK$119, with a pre-order price of HK$109 available until May 31.
Broader Significance: NAP TEA’s Growing Footprint
The anniversary campaign signals more than a seasonal promotion. Over six years, NAP TEA has carved a niche in Hong Kong’s competitive bubble tea market by emphasizing Taiwanese ingredients and whimsical branding. The collaboration with 3:1 Tea — a well-established Taiwanese tea bag brand — suggests a strategic move to expand into at-home consumption, tapping into the growing demand for convenient, quality tea options. The limited-edition merchandise also hints at a deepening focus on fan engagement through collectible, shareable items.
For consumers, the takeaway is clear: act quickly. Most offers are time-bound and subject to availability. As with all limited releases, terms and conditions apply, and prices are confirmed only at the point of purchase. NAP TEA has encouraged followers to check official channels for the latest updates.
All pricing and promotion details are accurate as of the publication date. The brand and its retail partners reserve the right to modify or withdraw offers without prior notice.