Hong Kong fans of the wizarding world can now taste their house allegiance—literally—as Nestlé DRUMSTICK launches a mystery Sorting Hat ice cream cone for just HK$17, available exclusively at 7-Eleven stores islandwide.
The collaboration, announced in mid-September 2026, transforms the iconic Sorting Hat from the Harry Potter series into a collectible ice cream cone. Each cone comes wrapped in identical Sorting Hat packaging, concealing which of the four Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, or Hufflepuff—hides inside. The surprise element mimics the tension of the Sorting Ceremony, with the reveal only coming when the wrapper is peeled off. Inside the lid, a QR code unlocks a digital collection system that rewards dedicated buyers with a customised Hogwarts student ID or an admission letter–themed bag.
Four Houses, Four Distinct Flavours
Nestlé has paired each Hogwarts house with a unique flavour profile, designed to reflect the traits of the students who belong there.
- Gryffindor (red cone): Strawberry, symbolising courage and passion.
- Slytherin (green cone): Matcha, representing ambition and cunning.
- Ravenclaw (blue cone): Vanilla salt, evoking wisdom and intellect.
- Hufflepuff (yellow cone): Passion fruit, honouring loyalty and fairness.
The cones are sold at 7-Eleven locations across Hong Kong, and each one retails at HK$17. The blind-box format means no two purchases guarantee the same flavour, turning every trip to the freezer aisle into a miniature adventure.
A Clever “Cheat” to Avoid Duplicates
While the packaging is designed to be a mystery, eagle-eyed shoppers have spotted a workaround. On the side of each cone, the food label clearly lists the product name and flavour. By checking this sticker before paying, buyers can identify the house inside without opening the wrapper. This allows collectors to intentionally pick the flavours they still need, avoiding unwanted duplicates—a practical hack for those aiming to complete the full set.
Collect QR Codes for Exclusive Wizarding Merchandise
Nestlé is running a two-phase promotion from 24 September to 21 October 2026. To participate, customers scan the QR code under the lid and register via WhatsApp (9729 7939) using the same mobile number.
- Phase 1 (24 Sep – 7 Oct): Collect 8 valid QR codes across all four houses, and the first 1,000 registrants receive a customised Hogwarts student ID card with a lanyard. Winners can upload their own photo for personalisation.
- Phase 2 (8 Oct – 21 Oct): Collect another 8 codes (again representing all four houses), and the first 1,000 registrants receive a Hogwarts admission letter–themed multi-purpose bag.
Recorded codes reset between phases; progress does not carry over. Winners will be announced on Nestlé’s official website on 30 October 2026.
Broader Impact: Blending Nostalgia with Novelty
This collaboration is more than a seasonal gimmick. It taps into the growing trend of “blind-box” consumption in Hong Kong, where mystery and collectibility drive repeat purchases. By linking a beloved fictional universe with a classic summer treat, Nestlé creates an emotional hook that appeals to both Harry Potter fans and casual snackers. The QR-code loyalty mechanic also encourages digital engagement, potentially building a repeat customer base for future promotions.
Next Steps for Wizarding Foodies
For those eager to start collecting, the key is to check the side label early and plan purchases across multiple 7-Eleven runs. With only 1,000 prizes per phase, the custom student ID is likely to go fast. Completing the set of four flavours quickly—using the “cheat” method—gives collectors a head start in the race for exclusive merchandise. Whether you are a Gryffindor loyalist or a Slytherin strategist, this ice cream offers a cool, sweet taste of the magical world, one blind box at a time.