Hong Kong’s leading supermarket chain teams up with NZTE for a month-long culinary celebration featuring over 25 premium Kiwi brands.
ParknShop has once again partnered with New Zealand Trade and Enterprise (NZTE) to present the “Flavours of New Zealand” festival, running from August 28 to September 24. The campaign showcases more than 25 premium New Zealand food and beverage brands, offering shoppers exclusive discounts, gift sets, and a star-studded livestream event designed to bring the taste of Aotearoa to Hong Kong households.
Live Unboxing Event with Alfred Hui and Brian Li
To kick off the festival, ParknShop has invited popular singer Alfred Hui (許廷鏗) and foodie influencer Brian Li (李凱賢) for a special live unboxing session. The three-hour broadcast will take place on August 28 from 7:30 PM to 10:30 PM at the TASTE store in Festival Walk.
During the livestream, Hui and Li will sample a curated selection of New Zealand products, share their personal healthy eating recommendations, and reveal exclusive shopping deals available only during the event. Viewers can tune in to discover new products and learn how to make the most of the festival’s promotions.
Festival Square: Mini Market Experience at TASTE Festival Walk
From August 28 to September 6, the TASTE outlet at Festival Walk will transform into a New Zealand-themed mini market. Visitors can explore themed display booths, watch live demonstrations by brand representatives, enjoy complimentary tastings of popular products, and participate in interactive games. It’s an immersive experience designed to educate and delight shoppers of all ages.
Triple Rewards: In-Store and Online Discounts
The “Flavours of New Zealand” festival offers a comprehensive rewards programme available at both physical stores and on the PNS eShop.
First Reward: Spend HK$280 or more on selected New Zealand products at TASTE Festival Walk or PNS online, and receive an instant HK$80 cash discount.
Second Reward: Shoppers who spend HK$500 or more will receive a gift set valued at nearly HK$500, including premium items such as chocolate and honey mist spray.
Third Reward: More than 25 participating brands are offering exclusive add-on deals and member-only discounts, making it an ideal time to stock up on favourite products or try something new.
Must-Buy Product Highlights
With over 100 natural and wholesome items available, here are some standout deals to look out for:
- Whittaker’s Chocolate: Spend HK$150 and receive a free Pimoo blind box and ETA crisps.
- Zespri SunGold Kiwifruit: Thin-skinned and exceptionally sweet, available at a special price of HK$50 for 7 pieces.
- Pic’s Peanut Butter: Awarded a 4.5-star rating by Hong Kong’s Consumer Council, this ultra-low-sugar, salt-free option is offered at 2 jars for HK$99.
- Comvita Manuka Honey: Buy two items for 10% off; spend HK$500 to receive a free 12-pack of throat lozenges.
- Oyster Bay Pinot Gris: A fruity and easy-drinking white wine, available at 3 bottles for HK$238.
Broader Implications and Next Steps
This collaboration between ParknShop and NZTE reflects a growing trend among Hong Kong retailers to offer curated, high-quality import experiences that go beyond standard supermarket shopping. By combining celebrity engagement, interactive pop-ups, and multi-tiered loyalty rewards, ParknShop is positioning itself as a destination for discerning consumers seeking premium international products.
For shoppers looking to explore New Zealand’s finest offerings, the festival provides an accessible entry point with tangible savings. Whether you prefer browsing in-store or shopping online, the “Flavours of New Zealand” campaign runs through September 24, giving customers nearly a full month to take advantage of these exclusive deals.
Participating locations include selected ParknShop, TASTE, FUSION, food le parc, FOOD PARC, and Great Food Hall outlets across Hong Kong and Macau, including Festival Walk, Harbour City, and Times Square.
For the latest updates, follow ParknShop’s official Facebook page or visit the PNS eShop directly.