Hong Kong, August 2026 – ParknShop has once again partnered with New Zealand Trade and Enterprise (NZTE) to launch the “Taste New Zealand” festival, running from August 28 to September 24. The month-long event brings together over 25 premium New Zealand food and beverage brands, featuring a celebrity livestream with singer Alfred Hui and foodie KOL Brian Li, along with exclusive in-store mini markets and triple-layered discounts that reward shoppers spending as little as HK$280.
Celebrity Livestream Kicks Off the Celebration
To mark the opening, ParknShop will host a special three-hour live broadcast on August 28 from 7:30 PM to 10:30 PM at the TASTE store in Festival Walk. Alfred Hui and Brian Li will unbox and sample a curated selection of New Zealand products, sharing their personal health-food picks and revealing exclusive shopping deals. The duo will also interact with viewers in real time, offering tips on how to maximize savings during the festival.
Mini Market Experience at Festival Walk TASTE
From August 28 to September 6, the Festival Walk TASTE outlet will transform into a New Zealand-themed mini market. Shoppers can explore branded displays, watch live product demonstrations, sample popular items for free, and participate in interactive games. It’s a hands-on way to discover the flavours of New Zealand without leaving Hong Kong.
Triple Rewards: Save Big on Premium Imports
The festival offers a three-tier reward programme available at participating stores and via PNS online shopping:
- First Reward: Instant HK$80 Discount – Spend HK$280 or more on designated New Zealand products at Festival Walk TASTE or PNS online to enjoy an immediate HK$80 cash deduction.
- Second Reward: Free Gift Bundle Worth HK$500 – When your total reaches HK$500, you’ll receive a complimentary gift set valued at nearly HK$500, including items such as chocolate and honey mist spray.
- Third Reward: Exclusive Brand Deals – Over 25 premium brands are offering special add-on purchases and additional discounts not available elsewhere.
Product Highlights to Watch
Among the hundreds of natural goodies on offer, several stand out for their quality and value:
- Whittaker’s Chocolate: Spend HK$150 and receive a free Pimoo blind box plus ETA crisps.
- Zespri SunGold Kiwifruit: Thin-skinned and bursting with sweet juice, priced at HK$50 for seven.
- Pic’s Peanut Butter: Awarded a 4.5-star rating by the Consumer Council, this ultra-low-sugar, salt-free spread is available at two jars for HK$99.
- Comvita Manuka Honey: Buy two items for a 10% discount; spend HK$500 and get 12 free throat lozenges.
- Oyster Bay Pinot Gris: A fruit-forward, easy-drinking white wine, three bottles for HK$238.
Participating Store Locations
The promotion is available across a wide network of ParknShop banners, including ParknShop supermarkets (Macau, Chung Fu, and Tin Shui Wai), TASTE outlets (Hopewell Centre, Whampoa Garden, Festival Walk, Tuen Mun Town Plaza, Tung Chung, and Nova Grand Macau), FUSION stores (Happy Valley, Clearwater Bay, and many others), food le parc (Chong Hing and Holland Centre), FOOD PARC (Hopewell Hotel), and Great Food Hall at Pacific Place.
Why This Matters for Hong Kong Shoppers
The collaboration with NZTE underscores a growing demand for high-quality, traceable imported goods in Hong Kong. With a strong focus on natural ingredients and sustainable farming, New Zealand products have become a staple for health-conscious consumers. ParknShop’s triple rewards make premium options more accessible, while the celebrity livestream adds an engaging, interactive element that bridges online and offline retail.
As the festival runs for nearly a month, shoppers have ample time to explore, sample, and stock up on top-tier New Zealand specialties. Whether you’re a fan of creamy manuka honey, smooth peanut butter, or crisp pinot gris, the “Taste New Zealand” campaign offers a compelling reason to revisit your local ParknShop or browse online. Mark your calendar for the August 28 livestream or head straight to a participating store to unlock these limited-time savings.