Lede: ParknShop has teamed up with New Zealand Trade Development to launch the “Taste of New Zealand” food festival, featuring more than 100 New Zealand-made products across its stores and online platform, with a special mini-market experience at the TASTE branch in Festival Walk, offering free tastings, interactive games, and triple reward schemes from now until 6 September.
Hong Kong shoppers can now embark on a culinary journey to the land of the long white cloud without leaving the city. Starting this week, ParknShop’s latest collaboration brings together an extensive lineup of authentic New Zealand products—from award-winning cheeses and premium honey to iconic kiwifruit and craft juices.
A Curated Selection of Over 100 Products
The promotion showcases a wide array of natural New Zealand goods, including well-known labels such as Picky Juice, Whitestone Cheese, Comvita honey, Justine’s Cookies, and Zespri kiwifruit. The range covers pantry staples, health foods, snacks, and beverages, all sourced directly from New Zealand producers.
Organisers highlight that the event aims to introduce Hong Kong consumers to the purity and quality of New Zealand’s agricultural and artisanal output. Many of the featured brands are first-time participants in such a large-scale local promotion, offering an opportunity for families to discover new flavours.
Festival Walk TASTE: Exclusive Mini Market
From now until 6 September, the TASTE supermarket at Festival Walk (Yau Yat Chuen) transforms into a dedicated “New Zealand Mini Market.” This pop-up experience includes themed display booths where customers can sample products for free, participate in interactive games, and learn more about the origins of each item.
The mini market is designed to be both educational and entertaining, allowing visitors to taste cheese, honey, biscuits, and juices before they buy. Staff on-site are available to answer questions about the products and offer pairing suggestions.
Triple Rewards for Shoppers
ParknShop is running a three-tier offer available both at physical stores and via PNS Online:
- First Reward – $80 Cashback: Spend $280 or more on designated New Zealand brand products at any participating store or online, and receive an instant $80 discount.
- Second Reward – Free Gift Set: Spend $500 or more on eligible New Zealand items and receive a complimentary gift set valued at nearly HK$500 (while stocks last).
- Third Reward – Exclusive Discounts on Top of Discounts: More than 25 premium New Zealand brands are offering individual store-specific and online-only deals, including extra discounts and add-on purchase offers.
Participating Stores Across Hong Kong and Macau
The promotions are available at a wide network of outlets, including:
- ParknShop: Macau Flower City, Chung Fu Plaza, and置富嘉湖 (Chi Fu Kam Wu)
- TASTE: Hopewell Centre, Whampoa Garden, Festival Walk, Tuen Mun Town Plaza (TASTE x FRESH), Tung Chung Citygate, and Macau Nova City
- FUSION: Happy Valley, Clearwater Bay, Hong Lok Yuen, Baguio Villa, many others across Hong Kong Island, Kowloon, and the New Territories
- food le parc: Cheung Kong Centre, Hua Lan Centre
- FOOD PARC: Wan Chai Hopewell Hotel & Mall
- Great Food Hall: Pacific Place
Why This Matters for Hong Kong Shoppers
New Zealand has long been a trusted source of high-quality food for Hong Kong, with products ranging from dairy and honey to fresh produce. This promotion not only makes these goods more accessible but also introduces smaller artisanal brands that are rarely seen in local supermarkets.
For budget-conscious families, the triple rewards offer significant savings. The $80 cashback on a $280 spend effectively reduces the cost by nearly 30%, and the free gift set on a $500 purchase adds substantial value.
Next Steps
Shoppers interested in exploring New Zealand’s best can visit any of the participating stores or browse the PNS Online platform directly. The mini market at Festival Walk TASTE runs daily until 6 September, and online offers continue while stock lasts. With limited-time discounts and exclusive bundles, early action is recommended to avoid disappointment.
For more details on product lists and full terms, customers can check ParknShop’s website or ask in-store staff at any of the listed locations.