Hong Kong supermarket giant ParknShop has launched a comprehensive promotional campaign starting April 21 to celebrate the second birthday of its popular mascots, “Kai Dan Zai” and “Pik Bin Sing.” The celebration features a multifaceted rewards program, including a highly anticipated flash sale on eggs, collectible blind box figurines, and discount coupons offering savings of up to 17 percent.
Gamified Shopping with “F”BTI Personality Theme
At the forefront of the campaign is the introduction of the “F”BTI (Food Behavior Type Indicator) concept, a playful twist on personality testing. ParknShop has transformed its egg-shaped mascot into 16 distinct food personality characters, alongside one hidden edition, available as blind box figurines.
Members of the MoneyBack App can participate by collecting electronic stamps. For every HK$50 spent at ParknShop, International, or via PNS online shopping, customers receive one electronic stamp. Accumulating five stamps allows shoppers to purchase a blind box figurine for a discounted add-on price of HK$38. The collection period for stamps runs from April 21 to May 21, with product redemption available until May 31. Quantities for the blind boxes are limited and available while stocks last.
Instant Discounts and Surprise Coupons
Beyond collectibles, the campaign offers immediate value through random “F”BTI personality cards. Shoppers spending HK$20 or more at physical stores between April 21 and May 31 will receive a complimentary card. Each card conceals a surprise coupon applicable to specific brands, offering discounts of up to 17% off. Participating brands include household staples such as Lee Kum Kee, Nissin, Vitasoy, Watsons Water, and PizzaExpress, among others.
One-Day Flash Sale: $1 Eggs
A highlight of the birthday festivities is a one-day flash sale scheduled for April 26. Customers who spend HK$150 or more can purchase a pack of six “Super Value” large brown eggs for just HK$1—a significant reduction from the regular value of approximately HK$12. This offer is valid across all ParknShop outlets, affiliated supermarkets, and the PNS online platform. The retailer has capped the offer at 25,000 boxes, urging customers to act early to secure the deal.
Interactive Challenges and Digital Perks
In conjunction with the Watsons Group’s 185th anniversary, ParknShop is hosting an interactive “1.85 Second Challenge.” From April 25 to April 30, shoppers at the Fusion store in Tai Po Super City who spend HK$185 can participate in an arcade-style game. Successfully stopping the timer at exactly 1.85 seconds awards the player a limited-edition gift.
Additionally, the brand has released free mobile Octopus card covers featuring the birthday mascots. These digital stickers are available for download until December 31, 2026, allowing daily commuters to customize their payment experience with the “Kai Dan Zai” theme.
Strategic Engagement and Additional Offers
These aggressive promotions underscore ParknShop’s strategy to drive foot traffic and app engagement through gamification and exclusive merchandise. For shoppers looking to maximize value immediately, a separate promotion offering gifts such as Thai jasmine rice and household goods with purchases of Dettol products remains active until April 23. Consumers are encouraged to check the MoneyBack app regularly for stamp accumulation status to fully utilize the birthday rewards before the May deadlines.