Hong Kong’s leading supermarket chain, ParknShop (PARKnSHOP), has announced an urgent, three-day promotional event titled “Lunar New Year Grab” (新年佳搶), offering Easy Earn members an immediate 12% discount on their entire shopping basket. Running from January 16 to January 18, 2026, the promotion applies across all branches in Hong Kong and Macau, including specialized formats like FUSION, TASTE, and GREAT, as well as the PNS online platform, providing consumers with a timely opportunity to secure expensive holiday goods and essential supplies ahead of the Lunar New Year.
Unprecedented Discount with Unlimited Savings
The core appeal of the “Lunar New Year Grab” is the ability for Easy Earn members to receive a full 12% off their entire order when spending $168 or more, with the critical caveat that the discount has no upper limit. This policy is particularly advantageous for bulk purchasers and those needing to buy high-value seasonal items.
To access the discount in physical stores, members must spend the minimum threshold and present the relevant electronic coupon via the Easy Earn mobile application. Customers preferring to shop online via the PNS platform can同样 benefit by applying a dedicated promotional code at checkout.
This unrestricted discount window strategically targets the robust consumer demand for expensive festive commodities. Shoppers can maximize savings when purchasing premium items such as celebratory gift sets, abalone packs, high-end fruit baskets, and imported confectionery like Ferrero Rocher and Blue Tin Cookies. Beyond celebratory food items, the discount also includes everyday essentials, bulk groceries, and household cleaning supplies—a crucial consideration for families undertaking the traditional pre-Lunar New Year deep clean.
Furthermore, membership benefits are structured to be flexible: each Easy Earn member is entitled to utilize the discount once per day for the duration of the promotion, enabling shoppers to strategically split large purchases over the three-day period.
Strategic Timing for Pre-Holiday Stocking
The surprise discount comes as Hong Kong households finalize their “New Year essential” lists. By offering a substantial, across-the-board reduction just before the main holiday rush, ParknShop is driving immediate foot traffic and encouraging early large-scale acquisitions.
The promotion covers an extensive range of goods available at participating stores:
- Premium Festive Gifts: Abalone, dried seafood, and luxury hampers.
- Confectionery and Snacks: Candies, biscuits, and holiday treats.
- Daily Groceries: Cooking oils, rice, pasta, and fresh foods.
- Household Items: Cleaning agents and general home supplies.
The simultaneous launch of the offer both in physical stores and online ensures accessibility for all consumer segments, catering equally to those who enjoy browsing in-person and busy individuals who rely on doorstep delivery for bulk orders.
The Broader Retail Context
This aggressive move by ParknShop forms part of a competitive retail environment leading up to the Lunar New Year holiday. While ParknShop focuses on a percentage discount across entire baskets, competing supermarket and pharmacy chains are offering alternative, bundled promotions.
For instance, concurrent offers from Watsons and Wellcome focus heavily on staple items like oral care, utilizing high-value complimentary gifts to encourage category purchasing. These competitors offer free gifts, including ceramic pots, large volumes of toilet paper, and household cleaning bundles, contingent upon the purchase of specific branded toothpaste products. These contrasting strategies highlight the fierce battle for consumer spending during Hong Kong’s busiest shopping season, with ParknShop’s full-basket discount appealing directly to households making large, diverse purchases.
Consumers are advised to download the Easy Earn app in advance and prepare their shopping lists to utilize the three-day, non-capped discount window effectively.