Hong Kong consumers preparing for Lunar New Year are advised to note an aggressive, limited-time promotional campaign launched by PARKnSHOP supermarkets. The “Lunar New Year Smash” (新年佳搶) event, running for three consecutive days from January 16 to 18, 2026, offers Easy-Pro points members an unrestricted 12% across-the-board discount on their entire shopping basket when spending a minimum of HK$168, available both in physical stores and online. This timely discount allows shoppers to significantly reduce costs on high-value celebratory items and essential provisions ahead of the festival.
The promotion applies to all PARKnSHOP branches in both Hong Kong and Macau, including flagship brands such as FUSION, TASTE, TASTE x FRESH, and GREAT. To qualify for the 88% off (12% discount), Easy-Pro members must present the relevant electronic coupon via the membership application at the checkout or enter a corresponding promotional code for online purchases via PNS Buy. Crucially, the discount has “no upper limit,” making it an unprecedented opportunity to purchase expensive seasonal goods without restriction on savings.
Maximising Lunar New Year Savings
Retail analysts suggest this deep discount addresses consumer demand for cost-effective ways to manage the customary financial burden of outfitting households and purchasing gifts for Chinese New Year. Items typically earmarked for gifting or feasting—including premium hampers, abalone packages, imported fresh fruit baskets, and brand-name confectionery like Ferrero Rocher and Blue Tin Cookies—represent significant potential savings under the unrestricted discount structure.
Beyond festive purchases, the promotion also encompasses everyday groceries, pantry staples (such as rice, oil, and dried goods), and extensive ranges of cleaning supplies—essential for the traditional “spring cleaning” ritual before the New Year. Given the three-day duration, members are permitted to use the discount once per day, offering flexibility for staggered in-store or online shopping trips to maximize overall savings on large volumes.
Seamless Shopping via PNS Buy
For consumers seeking convenience and avoiding crowded pre-holiday aisles, the supermarket group’s online platform, PNS Buy, is participating fully in the promotion. Online shoppers can apply a specific voucher code at checkout to receive the same 12% deduction on qualifying purchases. This parallel online offering ensures that busy professionals or those preferring large-scale delivery can equally benefit from stocking up everything from frozen goods and beverages to bulk rice and noodles, delivered directly to their homes.
Other Competitive Retail Promotions
While PARKnSHOP dominates the conversation with its blanket discount, competitors are also intensifying their offers, focusing on gift-with-purchase deals tied to household essentials, demonstrating heightened competition in the retail sector leading up to the holiday.
Wellcome Supermarkets
Wellcome is currently focusing its efforts on oral care products, offering substantial gift bundles when consumers purchase specific brands of products, such as Darlie toothpaste. Physical store purchases can yield bundled gifts valued over HK$425, including Doraemon limited-edition ceramic pots, Virjoy luxury toilet paper, laundry balls, and liquid hand soap. Online purchases similarly offer generous gifts for bulk orders. Furthermore, Wellcome is running promotions on cooking oil, premium rice, and specific frozen items, often allowing customers to purchase add-on items at heavily subsidised prices (e.g., abalone cans).
Watsons Drugstores
Watsons is offering gift packages for customers purchasing specific Sensodyne toothpaste lines. These bundles can include traditional egg rolls, various multi-functional vegetable peelers, cleaning agents, and substantial quantities of Virjoy toilet paper and canned lemon tea. Specialized online promotions for Colgate Total Professional gum care toothpaste also offer additional large-volume gifts, such as carton boxes of lemon tea and bulk toilet paper, with qualifying purchases of HK$279 or more.
In summary, as the Lunar New Year approaches, Hong Kong consumers are presented with a wide array of significant discounts—from PARKnSHOP’s 12% whole-basket savings on high-value goods to targeted, value-added gift bundles at Wellcome and Watsons. Strategic shoppers are encouraged to leverage the Easy-Pro App and online platforms quickly, as large-scale discounts focused on seasonal essentials are time-bound and stock-dependent.