Hong Kong – ParknShop (PNS) is initiating a powerful 14-day digital promotion, aptly named the “Ma Shang Jia Qiang Quan” (Rush to Grab Vouchers), to assist consumers with their essential Lunar New Year procurement. Beginning January 26th, and running daily until February 8th, the supermarket chain’s online platform will distribute highly sought-after electronic coupons totaling over HK$210 in value each day. Shoppers are advised to prepare for a daily competitive rush to secure these limited-quantity vouchers, enabling access to significant savings on festive goods, pantry staples, and bulk purchases without the need to navigate crowded physical stores.
Digital Discounts Accelerate Holiday Shopping
This strategic campaign directly addresses the heightened demand for festive provisions leading up to the Lunar New Year holiday. The primary draw of the campaign is the $1 Product E-Coupon, a limited-time offer allowing successful claimants to add select popular items to their online orders for a nominal price of one Hong Kong dollar. With only 180 to 500 of these vouchers available daily, competition is expected to be fierce for this deeply discounted incentive.
Complementing the $1 special, PNS is also releasing a restricted number of tiered cash vouchers daily, designed to reward larger transactions typical during pre-holiday stocking up. These include:
- $50 off (for minimum spending thresholds)
- $60 off (for higher spending thresholds)
- $100 off (for maximum spending thresholds)
Only 100 of each of these three cash coupons are available daily, making the $100 discount particularly attractive for customers purchasing high-value items like premium abalone, specialty gift boxes, or bulk groceries. Securing this voucher effectively provides an additional, substantial percentage reduction on an already full shopping cart.
Key Strategy for Securing Limited Vouchers
To benefit from the digital haul, consumers must adopt a systematic approach, as all coupons are distributed on a first-come, first-served basis and expire at midnight on the day they are claimed.
The Three-Step PNS Grab Strategy:
- Timed Entry: Access the dedicated “Coupon Grab Page” on the PNS online store precisely at 10:00 AM daily. Immediately click to claim the desired electronic voucher.
- Rapid Checkout: Add all necessary New Year goods to the shopping cart. During the checkout process, ensure that the newly secured electronic coupon is selected and applied in the “Promo Code/E-Coupon” field.
- Confirm Discount: Verify that the final payment page reflects the successful deduction before authorizing the payment. Due to the daily expiry and high demand, immediate checkout is mandatory to ensure the coupon is successfully redeemed before daily allowance limits are hit.
Broader Discount Structure Benefits All Shoppers
In addition to the daily online rush, ParknShop is simultaneously offering broader savings across its network, catering to both digital and in-store consumers at outlets including FUSION, TASTE, food le parc, and GREAT FOOD HALL.
For those preferring in-store shopping, PNS has integrated discounts via the “MoneyBack” mobile application, applicable until January 31st. Smaller purchases qualify for a HK$6 reduction on transactions over HK$100, while larger replenishment trips, suitable for stocking up on rice or heavy items, receive a HK$20 discount on spends over HK$360.
Online shoppers are further supported by recurring promotional codes offering higher potential savings, particularly advantageous for heavy holiday purchases. Key online discount codes available for home delivery include:
- 92% Off: For orders over HK$500 using code
JANHD1, providing a maximum reduction of HK$100. - Free Shipping: Available for orders above HK$350 using code
JANFREE1.
This multi-pronged promotional approach ensures that Hong Kong residents can efficiently and affordably complete their essential New Year preparations, whether they participate in the aggressive daily voucher grab or utilize standardized money-off codes and in-store offers. Consumers must note the specific expiry dates and usage terms for each discount stream to maximize their savings throughout this critical shopping period.