Hong Kong’s largest supermarket chain unveils over 100 Kiwi products, exclusive in-store market, and triple-saving online promotions.
Hong Kong – ParknShop has partnered with the New Zealand Trade Development Board to launch the “Taste of New Zealand” festival, offering shoppers a comprehensive selection of premium Kiwi goods. Starting immediately, the retail giant will showcase over 100 New Zealand products across its stores, with the TASTE branch at Festival City hosting an exclusive “mini market” event that runs through September 6th.
The festival marks a significant push into high-quality imported groceries, bringing together beloved brands such as Picky Juice, Whitestone Cheese, Comvita honey, Justine’s Cookies, and Zespri kiwifruit. For consumers seeking authentic Kiwi flavors, this initiative transforms everyday grocery shopping into a culinary exploration of New Zealand’s famed natural produce.
Interactive Market Experience at Festival City
The TASTE outlet at Festival City stands out as the epicenter of this campaign. Between now and September 6th, visitors can engage with themed product displays, participate in interactive games, and sample goods directly at the specially designed mini market. It’s a sensory experience designed to educate shoppers about the origin and quality behind each product.
“This isn’t just about selling groceries,” a ParknShop spokesperson explained. “We want customers to understand the story behind New Zealand’s food culture – from the pristine pastures to the artisanal craftsmanship.”
Triple Savings for Smart Shoppers
The promotion includes three distinct purchasing tiers that reward both in-store and online customers:
| Spending Threshold | Reward |
|——————-|——–|
| HK$280+ on selected NZ brands | HK$80 instant cash rebate |
| HK$500+ on selected NZ brands | Free premium gift set (valued near HK$500, while supplies last) |
| Varies by brand | Exclusive discounts and value-added bundle deals across 25+ brands |
These offers apply across multiple store formats, ensuring accessibility for shoppers across Hong Kong and Macau.
Wide Network of Participating Locations
The promotion spans an extensive list of supermarket formats and venues. Beyond the flagship Festival City TASTE location, shoppers can find deals at:
- ParknShop: Macau Flower City, Chung Fu Shopping Centre, Chi Fu Landmark
- TASTE: Hopewell Centre, Whampoa Garden, Festival City, Tuen Mun Town Square (TASTE x FRESH), Citygate, Nova Mall in Macau
- FUSION: Happy Valley, Clearwater Bay, Hong Lok Yuen, Baguio Villa, Fok Sing House, Hong Kong Parkview, Centro, Aegean Coast, Leighton Centre, Discovery Bay, Cyberport, Brilliant Court, Garden Road, Stanley Street, Vinewood Villas, Hoi Wan Garden, Sai Kung Garden
- food le parc: Cheung Kong Centre, Westlands Centre
- FOOD PARC: Hopewell Hotel & Mall, Wan Chai
- Great Food Hall: Pacific Place
Online Shopping Extends the Experience
For those who prefer the convenience of digital browsing, PNS online shopping offers identical promotional benefits. The e-commerce platform ensures that customers across the region can access the same quality products and exclusive discounts without stepping foot in a physical store.
Implications for Hong Kong’s Grocery Market
This launch reflects a growing consumer appetite for imported, high-quality food products. As Hong Kong’s retail sector becomes increasingly competitive, partnerships like this allow supermarkets to differentiate themselves through curated selections rather than competing solely on price.
Industry analysts suggest this trend will continue, with consumers showing willingness to spend more for items with clear provenance and quality guarantees. The collaboration between ParknShop and the New Zealand Trade Development Board also strengthens bilateral trade ties, providing Kiwi producers with a direct channel into Hong Kong’s sophisticated food market.
How to Make the Most of the Festival
Shoppers should plan their purchases strategically to maximize benefits. Combining the HK$80 rebate with the free gift set at HK$500 presents the best value, particularly for households stocking up on pantry essentials. The website also recommends checking individual brand pages for flash discounts and limited-time offers that can be stacked with these existing promotions.
With only a limited window for the Festival City mini market and while stocks last for gift redemptions, interested shoppers are advised to act promptly to avoid missing out on this celebration of New Zealand’s finest.