Pepsi has officially announced a sprawling partnership with the iconic monster franchise Godzilla, set to dominate the Hong Kong market from April through June 2026. This extensive campaign merges pop culture with consumer engagement, featuring limited-edition packaging, exclusive merchandise, and a citywide lucky draw headlined by a Tokyo travel package.
To elevate the campaign’s street credibility, Pepsi has enlisted the trendy lifestyle brand KYUBI for a powerful three-way collaboration. The centerpiece of this partnership is a series of three special edition Pepsi cans. These designs fuse the beverage giant’s signature blue-and-black aesthetic with the imposing silhouette of Godzilla. Notably, the KYUBI edition features the brand’s original mascot reimagined in Godzilla form, creating a crossover appeal that targets both beverage collectors and streetwear enthusiasts.
Exclusive Retail Drops and Collectibles
The rollout strategy leverages both convenience stores and major supermarket chains. The KYUBI x Godzilla special edition cans (330ml) are currently available exclusively at Circle-K convenience stores with a suggested retail price of HK$12 per can. Consumers seeking better value can find multi-packs at supermarkets, priced at HK$17.9 for four cans and HK$31.9 for eight cans.
Circle-K is also hosting a limited-time add-on promotion. Until May 6, 2026, customers purchasing four cans of Pepsi Zero Sugar can top up HK$29 to acquire a Godzilla x Pepsi x KYUBI metal collector card charm. These charms, available in gold and silver designs, are distributed in blind-box packaging, adding an element of chance for collectors.
Lucky Draw: Tokyo Trip and Premium Prizes
Driving consumer participation is the “Godzilla Domination” lucky draw, running until May 31, 2026. Entry requires the purchase of any two Pepsi products—including at least one Godzilla edition—followed by registration on the campaign website with a valid receipt.
The prize pool is tiered to offer varied rewards:
- Special Prize: A Tokyo trip for two, including round-trip airfare and a stay at a Godzilla-themed hotel room (valued at HK$8,000).
- Gold Prize: A premium merchandise set including figures and a color-changing tumbler (valued at HK$2,000).
- Silver and Bronze Prizes: Ranging from limited-edition thermos cups to dining vouchers for Gyu-Kaku Japanese BBQ.
Dining and Channel-Specific Rewards
Beyond retail shelves, the collaboration extends into daily life through dining and fueling stations. From May to June, Yoshinoya will offer a limited-time set menu across its 54 Hong Kong locations. Customers ordering specific beef bowls will receive a free upgrade to a 22oz Pepsi drink accompanied by a co-branded cutlery set.
Simultaneously, major supermarket chains such as Wellcome, AEON, and HKTV Mall will release blind-box gift sets containing random aluminum tumblers, including a rare hidden color variant. Gas stations including Shell and Sinopec are also participating, offering branded umbrellas with bulk purchases of Pepsi cases.
With a multi-channel approach spanning convenience stores, supermarkets, and restaurants, the Pepsi x Godzilla campaign positions itself as one of the most pervasive marketing events of the season. For full terms and conditions regarding the lucky draw, consumers are advised to visit the official campaign website.