PizzaExpress has launched “Hearts together, Year ahead,” a special limited-edition menu across all Hong Kong locations, merging authentic Italian cuisine with beloved local comforts to celebrate the Lunar New Year. Available now through March 2, the unique offerings infuse traditional festive meaning into classic dishes, featuring standout items like the playful Golden Pineapple Bun and the decadent Abundance Seafood Pizza. Diners can maximize savings through the brand’s membership loyalty program, securing discounts up to 50% on select items, alongside other exclusive welcome and takeaway benefits.
Celebrating the Fusion of East Meets West
While traditional Cantonese feasts typically dominate Lunar New Year gatherings, PizzaExpress is presenting families with an alternative yet equally warm option: shared Italian fare. The new menu cleverly captures the festive spirit by transforming popular comfort foods into dishes rich with auspicious symbolism, moving beyond standard holiday menus.
Two items, in particular, anchor this East-meets-West culinary dialogue. The Golden Pineapple Bun ($62) reimagines the brand’s signature dough balls, covering them in a golden, crispy shell mimicking the texture of the iconic Hong Kong bolo bao (pineapple bun). Dipped in a rich butter-cheese sauce, the dish symbolizes prosperity and “shining gold.”
The festive centerpiece is the Abundance Seafood Pizza ($218). This creation features triple-layered cheese, symbolizing fullness and family unity, heavily topped with fresh shrimp and clams. A subtle Cantonese twist comes from the integration of savory XO sauce, enhancing the seafood’s natural sweetness—a perfect metaphor for a rich and plentiful year ahead.
Culinary Highlights and Auspicious Meanings
The seasonal menu extends beyond the main attractions, introducing several refined dishes interpreted for the holiday period:
- Chestnut Pumpkin Soup ($88): A warm, comforting starter blended with truffle oil and cream, designed to evoke feelings of completeness and success.
- Seafood Linguine in Italian Broth ($188): Long pasta served in a deeply flavored Mediterranean tomato and seafood stock, laden with prawns, mussels, and clams, representing the gathering of treasures.
- French Confit Duck with Truffle Vinaigrette ($198): This dish offers an elegant, slow-cooked French duck leg, resulting in crispy skin and tender meat. It is complemented by aromatic truffle vinaigrette, feta cheese, and pearl barley, providing a sophisticated celebratory main course.
- Sticky Rice Ball Dough Balls (Tang But Lat) ($88): For a sweet conclusion, this dessert plate rolls the famous baked dough balls in a mixture of peanut powder, coconut flakes, and sesame seeds, then dripped with condensed milk and sugar, reminiscent of classic childhood snacks and symbolizing sweet togetherness.
Essential Savings and Membership Rewards
PizzaExpress is making these holiday feasts accessible with robust promotional offers running concurrently with the menu launch, through March 2, 2026.
Maximize Holiday Savings:
- Dine-In Packages: New Year set meals are available, priced at $528 for two people and $888 for four people, offering a curated experience.
- Membership Discounts: Patrons joining the free PizzaExpress Club receive up to $217 in welcome vouchers. Crucially, members can use ‘Dough’ loyalty points during the promotional period to redeem New Year limited dishes at discounts of up to 50% off.
- Takeaway Benefits: Citi Bank cardholders can enjoy a 10% discount when placing delivery orders through the official takeaway system or delivery platforms.
By successfully merging the celebratory demands of the Lunar New Year with authentic Italian techniques and local flavors, PizzaExpress offers a compelling, memorable way for Hong Kong families to gather and share blessings for the new year. Diners seeking new traditions or an impactful Western option for their holiday dining should ensure they visit a branch before the menu concludes on March 2.