PizzaExpress has launched its “World of Flavours” menu in Hong Kong, introducing four award-winning pizza recipes sourced from a global competition. To mark the occasion, the chain is offering a compelling deal for diners: guests who wear the brand’s signature striped attire to dine in can enjoy a 30 percent discount on main courses. The promotion runs from now until November 16, valid every Monday through Thursday, excluding public holidays.
A Menu Curated from Nearly 1,000 Recipes
The limited-edition menu draws from nearly a thousand culinary submissions from around the world, distilling them into four distinctive champion pizzas that represent their regions of origin.
The Moroccan Herb Chicken & Apricot (HK$172) hails from the United Kingdom, offering a sweet-savory balance with herby chicken, dried apricots, and roasted peppers. Hong Kong’s own entry is the Apple & Parma Ham (HK$188), where salty cured ham meets a sweet apple sauce base, finished with ricotta and blue cheese. Macau contributes the Garlic Spinach & Prawn (HK$198), featuring creamy spinach, fresh prawns, asparagus, and cheddar cheese topped with bonito flakes. The Middle East brings a bolder profile with the Smoked Meat & Horseradish (HK$178), layering smoked meat, spicy meat sauce, and a sharp horseradish kick.
How to Score the Deal
PizzaExpress is tying the discount to its own heritage. The brand’s iconic black-and-white striped shirt is the classic uniform of its pizzaiolos, and the promotion invites customers to dress the part for a reward.
- The Striped Discount: Wearing any striped clothing to a dine-in meal qualifies guests for a flat 30 percent reduction on main courses.
- The Standard Discount: Diners without stripes are not left out; all guests can still enjoy a 20 percent discount on mains.
- Validity: Both offers apply from now through November 16, available on Mondays through Thursdays.
Collectibles, Combos, and Dipping Sauces
Beyond the pizzas, PizzaExpress is tapping into the blind box trend. Customers who purchase any “World of Flavours” pizza can add a limited-edition Garlic Dough Ball plushie for just HK$38. The series includes four designs: a Hong Kong tea-culture edition, a British royal guard, a Middle Eastern style, and a secret mystery variant.
For takeaway, the “Taste the Adventure” combo solves the common dilemma of choosing a single pizza. It offers smaller portions of all four winning recipes in one set, paired with two signature dipping sauces: a fresh Garlic Herb Sauce and a tangy Tomato Garlic Salsa. The chain continues to offer larger multi-person sets for families and group gatherings.
A Smart Bite for Hong Kong Diners
In a city that prizes both value and culinary exploration, this promotion creates a genuine incentive to visit outside peak hours. By gamifying the discount with a dress code and stacking it with a collectible souvenir, PizzaExpress turns a standard meal into an event. Diners looking to maximize savings should grab a striped top, book a Monday-to-Thursday table, and sample the limited-time flavors before the campaign closes. The offer runs for only a few more weeks, making it a timely option for anyone seeking an affordable world tour without leaving Hong Kong.