PizzaExpress Hong Kong is turning up the heat this season with a major brand refresh, introducing a “Great British” themed menu alongside a suite of aggressive promotional offers. Starting late March, the international pizza chain is rolling out a 60-minute “All-You-Can-Eat” buffet starting at just $58, heavy discounts on main courses, and a flash giveaway for birthday celebrants. These initiatives aim to blend traditional United Kingdom comfort flavors with the brand’s signature Italian-style base, offering diners unprecedented value during both lunch and dinner hours.
A Fusion of British Comfort and Italian Tradition
The highlight of the new menu is its creative integration of British culinary staples into the PizzaExpress repertoire. Food enthusiasts can look forward to the Rockabulli Pizza, a bold creation topped with macaroni and cheese, pancetta, and even more cheese. For those seeking spice, the Spiced Roast Chicken Pizza provides a zesty alternative, complemented by a cooling cucumber yogurt dip.
The British influence extends beyond the pizza stone:
- Appetizers: The “Dough Ball Duo” features classic and cheesy bacon versions served with a tropical pineapple jam.
- Classic Comforts: Traditional British bangers and mash make an appearance, bringing a pub-style essence to the dining room.
- Beverages: New refreshments include a Toffee Apple Soda and traditional black tea-based drinks.
Triple Threat of Discounts: Buffet, Dine-in, and Takeout
To celebrate the launch, PizzaExpress has unveiled three distinct ways for customers to save. The most anticipated is the return of the 60-minute “All-You-Can-Eat”放題 (buffet). Priced from $58 per person for both adults and children, the deal allows diners to enjoy unlimited servings of select pizzas—including the Margherita and Spiced Roast Chicken—alongside their famous dough balls.
For those preferring a standard meal, a 40% discount on main courses is available from Monday to Thursday (excluding public holidays) between March 24 and May 11. To unlock this “60% off” price point, diners simply need to present a specific designated item to staff upon ordering. Furthermore, fans of the brand’s thin-crust classics can enjoy a 40% discount on all large takeaway pizzas through April 7 by using a designated promo code online or in-store, bringing the price of a large pizza down to approximately $102.
Flash Celebrations and Brand Heritage
In a nod to the company’s history, March 27 marks the official “PizzaExpress Day.” To commemorate the occasion, the chain is hosting a flash giveaway for “birthday twins.” Any customer who shares a birthday with the brand (March 27) can claim a free Margherita Pizza by presenting a valid Hong Kong Identity Card at any branch.
These strategic promotions reflect a broader trend in Hong Kong’s competitive F&B landscape, where established chains are increasingly using high-value “All-You-Can-Eat” formats and steep discounts to drive foot traffic. By combining these aggressive prices with a kitschy, localized British menu, PizzaExpress is positioning itself as a top choice for budget-conscious families and office workers alike.
Diners are encouraged to check specific branch hours for the buffet session, as availability may vary across the territory. Whether you are a fan of the classic Margherita or curious about the new Mac & Cheese fusion, this spring season offers the most cost-effective window to visit the storied pizzeria.