Hong Kong pizza lovers have a reason to celebrate this September. PizzaExpress has rolled out a revamped menu packed with returning classics and, for the first time ever, a jaw-dropping “90% off add-on” promotion that lets diners snag an extra pizza or pasta for as little as $18 with any dine-in order of a Roman-style pizza.
The promotion, running from now until October 5, 2026, is available Monday through Thursday (excluding public holidays). Customers who order any Roman pizza at full price can unlock the ability to add up to two additional dishes from a curated selection of fan favorites—including the Queen’s Pizza, Honey Chicken Pizza, Four Meat Pizza, Penne Bolognese, and the brand-new Cheese and Spinach Cannelloni—for just $18 each. That represents a discount of approximately 90% off regular menu prices.
“We wanted to give our loyal customers something truly special this season,” a PizzaExpress spokesperson explained. “By bringing back beloved dishes and introducing this unprecedented offer, we hope to make dining out more accessible and enjoyable for everyone.”
Beyond the headline-grabbing pizza and pasta deal, the Italian chain has introduced several other value-driven options designed to cater to different dining occasions throughout the day.
Afternoon Tea and Happy Hour: Indulgence on a Budget
For those seeking a mid-afternoon break, PizzaExpress is offering an Italian-style afternoon tea starting at just $18. Available from Monday to Friday between 2:30 PM and 6:00 PM (excluding public holidays), guests can enjoy a cup of coffee or hot tea at that steal of a price. For an additional $18, diners can add on small bites such as Grilled Chicken Wings (3 pieces) or Baked Italian Meatballs in Tomato Sauce (4 pieces). Those with a sweet tooth won’t want to miss the signature Dough Balls with Chocolate Hazelnut Spread (4 pieces) —a perfect indulgent treat for a relaxed afternoon.
Meanwhile, the Happy Hour deal runs all day, every day, from now through October 5. Any dine-in guest can enjoy a 250ml glass of 1664 Blanc draught beer or a bottle of beer for just $38—a significant saving that invites patrons to unwind without breaking the bank.
Lunch Power Set: $68 for a Full Meal
Office workers and lunchtime diners are also in for a treat. PizzaExpress has launched a Power Set lunch menu starting at an astonishing $68 per set. This high-value meal option is currently available at six selected locations: Olympian City, Island Resort Mall, North Point Harbour, Landmark North, Maritime Square, and Tseung Kwan O Centre.
The $68 lunch set offers a hearty, complete dining experience that rivals the cost of fast food but with the quality and atmosphere of a full-service Italian restaurant.
What This Means for Diners
For consumers navigating rising living costs in Hong Kong, these promotions represent a rare opportunity to enjoy premium Italian cuisine at deeply discounted prices. The combination of 90% off add-on items, budget-friendly afternoon tea, accessible Happy Hour drinks, and a low-priced lunch set makes PizzaExpress a compelling choice for everything from casual solo meals to group gatherings.
Industry observers note that such aggressive pricing reflects a broader trend among restaurant chains seeking to drive foot traffic during slower midweek periods. For pizza enthusiasts, the message is clear: act fast, as these offers are time-limited and subject to availability.
How to Make the Most of the Deals
To maximize value, consider these practical tips:
- Visit on weekdays (Monday to Thursday) for the 90% off add-on promotion
- Head to one of the six participating locations for the $68 lunch Power Set
- Drop by between 2:30 PM and 6:00 PM on weekdays for the $18 afternoon tea
- Bring a friend so both can take advantage of the add-on offer
- Pair the Happy Hour beer with a discounted pizza for an affordable evening out
For the latest updates and full terms, diners can check PizzaExpress Hong Kong’s official Facebook page or inquire directly at any participating branch. With such compelling offers on the table, September might just be the best month yet for pizza lovers across the city.