PizzaExpress is bringing a slice of British flair to its Hong Kong outposts this spring, launching a brand-new seasonal menu alongside a series of aggressive dining promotions. The Italian-heritage chain is introducing flavors inspired by traditional U.K. comfort food, while simultaneously reviving its highly anticipated “All You Can Eat” buffet service. Starting this month, diners can access hour-long free-flow deals, significant takeaway discounts, and a special birthday giveaway designed to celebrate the brand’s storied history.
A New Fusion of British and Italian Classics
The latest menu update serves as a culinary bridge between British staples and Italian techniques. Among the standout additions is the Mac & Cheese-inspired “Rock Pizza,” which features a decadent topping of macaroni, pancetta, and melted cheese. For those seeking a bit of heat, the Spiced Roast Chicken Pizza—served with a cooling cucumber yogurt sauce—offers a modern twist on Anglo-Indian influences.
Small plates and beverages also receive a British makeover. The menu now features English Sausage with Mash and a refreshing Toffee Apple Soda. For appetizers, the restaurant has introduced a “Dough Ball Duo,” offering both original and cheesy bacon versions paired with a tangy pineapple jam for a sweet and savory contrast.
Unbeatable Value: “All You Can Eat” and 40% Discounts
The highlight for many local foodies will be the return of the 60-minute “All You Can Eat” buffet. Starting at just $58 per person, the offer allows both adults and children to enjoy unlimited helpings of designated dishes, including the signature Margherita Pizza, Spiced Roast Chicken Pizza, and classic Baked Dough Balls. This high-value promotion is available during specific time slots at participating branches.
Beyond the buffet, PizzaExpress is rolling out two major discount tiers:
- Dine-in Savings: From March 24 to May 11 (Monday to Thursday, excluding public holidays), guests can secure a 40% discount on all main courses. To unlock this “secret” deal, diners simply need to present a specific item to staff upon ordering.
- Takeaway Perks: From now until April 7, fans of the brand’s larger pies can enjoy 40% off any large traditional pizza when ordering for takeaway. By using the designated promotional code at checkout, prices for a large pizza drop to as low as $102, covering over 15 popular flavors like BBQ Beef and Peking Duck.
Anniversary Surprise: Free Pizza for Birthday Stars
In a special nod to the brand’s founding day on March 27, PizzaExpress is hosting a flash giveaway. Customers who share a birthday with the brand (born on March 27) can claim a free Margherita Pizza by presenting their Hong Kong Identity Card to staff on that day.
As the dining landscape in Hong Kong remains competitive, these multi-channel promotions signal PizzaExpress’s commitment to providing accessible, high-quality dining options. Whether you are looking for a quick office lunch, a family weekend feast, or a wallet-friendly takeaway, this seasonal campaign offers a variety of ways to save while exploring unique British-inspired flavors.