Hong Kong fans of Sanrio’s beloved golden retriever, Pompompurin, have a new seasonal pilgrimage to make — and it comes with a hefty serving of comfort food.
From now until November 30, 2026, the Festival Walk outpost of modern Korean diner Terrace in seaside is transforming into a fully immersive Pompompurin-themed café. Dubbed “Pompompurin．Terrace in seaside Autumn Healing Time,” the pop-up celebrates the character’s 30th anniversary with a sprawling picnic-inspired photo wall, two dedicated set menus, and a rolling lineup of five exclusive co-branded souvenirs — all designed to whisk fans into a golden, nostalgic autumn reverie.
A Forest of Floppy Ears: The Autumn Picnic Arrives at Festival Walk
Upon stepping through the doors of Terrace in seaside’s LG2 location, visitors are met with a visual feast. The restaurant’s signature minimalist décor has been overlaid with a whimsical autumn countryside backdrop, where Pompompurin and his Muffin Gang pals — beret-clad and basket-toting — appear in a dozen playful moods. Checkered picnic blankets are draped across seating areas, and even the tabletop flags and food markers bear the character’s unmistakable floppy-eared silhouette. It’s a deliberate attempt to immerse guests in a “hanami meets harvest” fantasy, and it works.
The thematic centrepiece is a dedicated “autumn picnic” wall, but the details extend far beyond. From the moment diners sit down, they are surrounded by the character’s butter-yellow charm, making this less of a meal and more of a photoshoot with a side of Korean-style brunch.
Two Limited-Edition Feasts Steal the Show
The menu, curated exclusively for the anniversary, features two hero sets. The first, the Pompompurin Lazy Burger Set (HK$208), elevates a classic beef and cheese patty by baking it inside a bun designed to mimic the character’s famed brown beret. The burger arrives in a literal picnic basket, complete with sweet potato fries and tiny triangular bunting flags. It is paired with a refreshing yogurt and orange soda, crowned with a floating Pompompurin-shaped dollop of frozen yogurt — a playful nod to the character’s signature custard dessert.
For those with a sweeter tooth, the Pompompurin Cozy Autumn Waffle Set (HK$188) offers a crispy-on-the-outside, fluffy-on-the-inside waffle shaped into the character’s iconic visage. It comes crowned with his favourite caramel pudding and slices of seasonal fig, embodying the taste of autumn on a plate. To round it off, a steaming hot chocolate is topped with a detailed cacao art portrait of the pup — a drink so charming it feels almost criminal to stir.
Every purchase of a themed set also includes a free random Pompompurin 30th-anniversary sticker, available while supplies last — a small but welcome memento for dedicated collectors.
Five Exclusive Souvenirs Drop in Two Phases
The collaboration extends well beyond the plate. Terrace in seaside has partnered with Sanrio to release five exclusive pieces of merchandise, available only at the Festival Walk location. Diners can add these to their order at a discounted bundle price, with a one-item-per-guest limit per transaction.
- Phase 1 (Now – Oct 13, 2026): Sticker set (HK$28), coaster set (HK$58), and a signature pudding bowl (HK$98).
- Phase 2 (Oct 14, 2026 onwards): A brass-toned keychain (HK$68) and a plush throw blanket (HK$138).
The items are designed to evoke the autumn picnic theme, with the blanket featuring Pompompurin napping on a gingham pattern, while the keychain shows him clutching an acorn. These are positioned as collectibles rather than mere tableware, and given Sanrio’s track record of scarcity-driven marketing, they are likely to sell out quickly.
Double-Dip Deals for Savvy Shoppers
Beyond the food and merch, the pop-up cleverly integrates a cross-promotion with the nearby Sanrio Gift Gate store. Shoppers who spend HK$300 or more at Terrace in seaside and follow both brands’ Instagram accounts will receive a HK$30 voucher redeemable at the Festival Walk Gift Gate. Conversely, anyone making a Pompompurin purchase at the Gift Gate — on the same day — can present their receipt at the café to enjoy a 15% discount on à la carte items.
This symbiotic structure encourages a full shopping-and-dining excursion, turning a simple lunch into a deep-dive retail experience.
The Details: Plan Your Visit
When: Now through November 30, 2026 (Daily, 11:30 AM – 10:00 PM)
Where: Terrace in seaside, Shop LG2-26, LG2/F, Festival Walk, 80 Tat Chee Avenue, Kowloon Tong
Who: Open to all; no reservation required, but weekends are expected to be busy given the collectors’ market.
Why This Pop-Up Matters
This event arrives at a time when themed cafés have evolved from novelty to serious business in Hong Kong’s F&B scene. Sanrio characters consistently rank among the most bankable IPs in the region, and the 30-year milestone of Pompompurin is significant — the character has outlasted many celebrity trends to become a nostalgic anchor for millennials who grew up with the character in the 2000s.
According to pop culture analyst Dr. Helena Kwok (fictional), “The key to successful themed dining isn’t just the food — it’s the sensory ecosystem. By integrating exclusive merchandise with seasonal flavours and a highly Instagrammable environment, Terrace in seaside is tapping into the growing ‘café economy’ where experience spending outweighs retail goods.”
Indeed, with a two-phase merch release and a run of nearly 14 months, the event is also a test of sustained consumer enthusiasm. If the reception is strong, fans might expect a second-year encore or an expansion to other Sanrio characters.
The Takeaway
For Pompompurin devotees, this is as good as it gets — a chance to dine inside their favourite character’s world, with limited-edition treasures to commemorate the occasion. For the uninitiated, it’s simply a well-executed, heartwarming meal in a setting that dares you not to smile.
Bottom line: Mark your calendars, bring your appetite, and charge your camera — because this golden retriever’s birthday party is one you won’t want to sleep on.