Hong Kong’s popular artisanal bakery, A-Fun Bakery (享樂烘焙), has once again triggered citywide queues with the debut of its highly anticipated Black Sesame Crunch Mochi, following the success of its viral Dubai pistachio chocolate mochi. This new Japanese-inspired dessert, featuring a unique crunchy sesame filling encased in a chewy mochi shell, has quickly become a social media sensation, particularly among users on Threads, driving significant demand across the bakery’s six locations throughout Hong Kong.
A-Fun Bakery, already recognized for its roster of daily handcrafted baked goods including bagels, cookies, and puff pastries, recently unveiled the Black Sesame Crunch Mochi (黑芝麻脆脆糯米糍) to much fanfare. The innovation lies in the textural contrast: an ultra-soft, glutinous rice exterior gives way to a generously packed core of black sesame-flavored Kadayif pastry shreds, offering a satisfying burst of crunch upon every bite. Fans of black sesame desserts are already circulating images of the “exploding” filling, cementing its status as a must-try confection.
Responding to Viral Demand
The immediate viral popularity echoes the bakery’s prior success with creative international fusion desserts. As is typical for trending culinary items in the city, A-Fun Bakery’s management confirmed that the new mochi is produced in limited quantities daily to ensure freshness and quality, leading to designated queuing times across its branches.
The mochi is sold in boxes containing two substantial pieces and is priced at HK$42 per container. Due to the high volume of interest, prospective buyers are strongly advised to confirm the specific daily release times at their preferred location beforehand, as supplies sell out rapidly each day.
The bakery operates six establishments across key districts, dedicated to providing freshly made, high-quality sweet and savory treats:
A-Fun Bakery Locations and Operating Hours:
- Tsim Sha Tsui (Pop-up Store): KIOSK 9, 3/F, Ocean Centre, Harbour City, Canton Road. Open daily 11:00 AM – 8:30 PM (Until February 28th).
- San Po Kong: G/F, Shop E, Man Lee Plaza, 3 Tai Yau Street. Hours vary between Mon-Sat (7:00 AM – 8:30 PM) and Sun (8:00 AM – 7:30 PM).
- Kowloon Bay: G/F, Shop 3, Eastmark, 21 Sheung Yuet Road. Hours vary between weekdays (7:00 AM – 8:30 PM), Sat (8:00 AM – 7:30 PM), and Sun (10:00 AM – 7:30 PM).
- Tsuen Wan: G/F, Shop 6, Kwan Shing Building, 152 Tsuen Wan Market Street. Hours: Mon-Sat (7:15 AM – 8:30 PM), Sun (8:00 AM – 8:00 PM).
- Yuen Long: Shop 1097, L1, YOHO MALL I, 9 Yuen Lung Street. Hours: Mon-Fri (9:00 AM – 8:30 PM), Sat-Sun (10:00 AM – 9:00 PM).
- Lai Chi Kok: G/F, Shop G03 & G04, 83 King Lam Street. Hours: Mon-Fri (7:30 AM – 7:30 PM), Sat-Sun (9:00 AM – 7:00 PM).
Expanding Culinary Footprint in Hong Kong Island
In related news, A-Fun Bakery’s founder, Vincent Lai, has spearheaded a new venture on Hong Kong Island called BUFFEE, a dedicated bakery café concept launched in Wan Chai. Since its soft opening, BUFFEE combines high-quality coffee with over 20 exclusive bread items crafted by the A-Fun Bakery team.
Notable items at BUFFEE include the signature Coffee Croffin Combo—a croissant-muffin hybrid filled with Bailey’s liquor custard and dark chocolate sauce—and a range of limited-edition tarts. The Pistachio Lava Tart stands out, crafted with a laminated pastry shell designed to maintain crispness, layered with pistachio frangipane, daifuku mochi skin, and pistachio crème pâtissière, then topped with pistachio paste and nuts.
Alongside these sweet offerings (including Uji Koyamaen Matcha Tarts and Rich Chocolate Tarts), BUFFEE also provides savory pastries such as Curry Beef Puffs, Sunnyside Egg and Mustard Chicken Danish sandwiches, and a diverse range of gourmet focaccia, further diversifying A-Fun Bakery’s already expansive influence on Hong Kong’s dynamic bakery scene. This expansion signals a commitment to blending global dessert trends with local artisanal baking standards.