HONG KONG—Tea aficionados across Hong Kong are invited to experience the latest specialty beverage from prominent tea house, BaWangChaJi, as the brand introduces the Mountain Moon Matcha Latte. To celebrate the launch of this refined concoction, a major community engagement platform is sponsoring a wide-ranging giveaway offering 500 complimentary cups to participants. Dubbed “One Brush of Mountain Moon” (一抹山月), the new drink blends high-quality matcha with fresh milk, promising a smooth texture and a vibrant, fresh tea flavor followed by a lingering, pleasant aftertaste.
The giveaway officially commenced on January 16 and will conclude on February 5, 2026. This promotion aims to connect tea enthusiasts with the new flavor profile while fostering community interaction online. With 500 individual prizes available, the event provides a significant opportunity for residents to sample the premium latte free of charge.
Engaging the Community: How to Secure a Complimentary Cup
The organizers have established two primary pathways for participation, ensuring accessibility for different user preferences. Interested individuals must complete one of the following steps before the closing date:
- Social Media Engagement: Participants are required to comment on the designated promotional post, sharing their favorite tea beverage and providing a reason for their choice in a response of 20 characters or more. Crucially, all entries must include the specified hashtag, #純正抹茶香 (Pure Matcha Aroma), to be considered valid.
- Direct Registration: Alternatively, those preferring a quicker approach can complete a simple online registration form, bypassing the social media commenting requirement.
Both methods grant entry into the draw for one of the 500 complimentary BauWangChaJi “Mountain Moon” Matcha Lattes.
Increasing Engagement and Eligibility
For participants seeking to enhance their chances of winning, the platform offers an additional step. Individuals who share a photo of their favorite drinks on the U Community platform—distinct from the initial entry requirement—and include the required hashtag #純正抹茶香 will receive an extra entry, effectively doubling their chances of being selected. This strategy is designed to encourage original user-generated content and organic promotion of tea culture across the digital community.
The introduction of the “Mountain Moon” Matcha Latte represents BaWangChaJi’s continued effort to innovate within the saturated specialty beverage market. The emphasis on the “fresh and crisp” tea notes coupled with the “incredibly smooth and delicate” mouthfeel positions the drink as a high-end option appealing to discerning chai lovers and dedicated matcha consumers alike.
Full details regarding the official rules, terms, and conditions for the giveaway are available on the official campaign microsite. As the competition heats up, both the tea house and the community platform are leveraging the launch to drive buzz, underscoring the strong connection between new product releases and active digital community involvement in Hong Kong’s dynamic food and beverage landscape.
Next Steps for Enthusiasts
Beyond the giveaway, the facilitating community platform continues to invite creators and global users to engage in various initiatives, including brand collaborations, exclusive giveaways, and monetization opportunities for content sharing, further integrating consumer interests with commercial outreach. Readers seeking more information on future culinary trends, travel snapshots, and creator tips are encouraged to follow the relevant social media channels associated with the content platform.