NabeGo, a rapidly expanding hot pot chain specializing in high-quality wagyu and personalized dining, has inaugurated its fourth location in one year, cementing its appeal to Hong Kong’s passionate shabu-shabu diners. The new outlet launched in the residential area of Laguna City, Lam Tin, offering its signature individual hot pot format starting from an accessible price point of HKD$59 for an all-day set, alongside substantial promotional incentives for early diners and celebratory guests.
The chain’s aggressive expansion strategy underscores strong consumer demand for personalized and premium yet affordable hot pot experiences in the city. The new Laguna City branch is situated at Shop B8, Level B1 of Laguna City, easily accessible from Lam Tin MTR Station.
Focus on Premium Individual Hot Pot Experiences
NabeGo distinguishes itself in the crowded Hong Kong hot pot market by focusing on the “one person, one pot” concept, allowing guests to customize their broth, meat selection, and sides entirely. The menu boasts an impressive selection of internationally sourced premium meats, ranging from sought-after cuts of Japanese domestic beef to highly marbled Australian M9 Wagyu.
These luxurious ingredients are paired with distinctive specialty broths. A notable offering is the Japanese Kyushu A5 Wagyu Inner Thigh Set served with the new sea urchin broth, lauded for its rich sweetness and intense flavour profile that complements the tender, fatty wagyu. For those seeking a bold kick, the Australian M9 Wagyu Shoulder Set is paired with a fiery “Spicy Sichuan Peppercorn” broth, designed to provide an addictive, tingling heat.
Beyond the hot pot, the restaurant also features elevated side dishes, such as the Slow-Cooked Ox Tongue and Tamago Seaweed Donburi (HKD$68), where the tender, slow-cooked ox tongue is balanced by smooth tamago and fresh seaweed.
Launch Offers and Customer Appreciation Programs
To mark the opening and reward its growing customer base, NabeGo has rolled out two significant promotional campaigns.
OpenRice Pre-Booking Discounts:
Customers who book and pre-purchase specific meal sets through the OpenRice reservation platform can avail of discounts of up to 30% off the standard price. This targeted promotion is designed to encourage forward planning and maximize accessibility during peak dining hours.
Seasonal and Birthday Rewards:
In addition to the pre-booking deals, NabeGo is hosting a Spin-the-Gacha (capsule dispensing machine) event until March 31. For every HKD$200 spent on regular priced items, guests receive one chance to win premium prizes, including high-grade ingredients such as Hokkaido Domestic Beef Ribeye, two pieces of Japanese Scallops, or US Prime Beef Plate. This gamified approach injects an element of excitement into the dining experience, particularly during the festive season.
Furthermore, NabeGo offers a special treat for celebrants: individuals dining on their birthday and presenting valid identification are gifted an “Ultimate Beef Cake,” a creatively prepared arrangement of premium cuts.
NabeGo’s rapid expansion and commitment to offering both high-quality specialized ingredients and value-driven personalized dining resonate strongly with current Hong Kong culinary trends. The strategic location in Lam Tin allows more suburban diners to easily access this premium hot pot experience. The new branch operates daily from 11:30 am to 10:30 pm.