Hong Kong’s leading conveyor belt sushi chain, Sushiro, has officially unveiled its 2025 top 10 best-selling items, with classic salmon sushi claiming the No. 1 spot—but the list has ignited heated debate among fans who question why a cult-favorite cod milt variety failed to make the cut. Released earlier this month, the rankings draw from actual sales data across Sushiro’s 15-plus Hong Kong outlets, including busy locations in Jordan, Lai Chi Kok, Hung Hom, Whampoa, and Lok Fu. The chain has built a loyal following since its arrival, thanks to high value, fresh ingredients, and a wide menu.
The Official Top 10: Salmon Leads, Chawanmushi Shines
Sushiro’s 2025 sales leaderboard reflects a mix of old favorites and unexpected contenders:
- 10. Shrimp Trio (HK$17) – A three-in-one plate featuring raw, cooked, and sweet shrimp, praised for its variety and affordability.
- 9. Grilled Basil Salmon (HK$12) – Torched salmon topped with basil sauce and melted cheese, a fragrant bargain bite.
- 8. Thick-Cut Salmon Belly (HK$17) – Buttery, melt-in-the-mouth slices of fatty salmon belly.
- 7. Flying Fish Roe Gunkan (HK$17) – Crisp roe over cucumber, offering a salty pop.
- 6. Grilled Cheese Salmon (HK$12) – A simple but beloved torched cheese-and-salmon combo.
- 5. Sukiyaki Beef (HK$12) – Tender beef in sweet soy broth, a meat lover’s pick.
- 4. Grilled Halibut Fin (HK$12) – Rich, oily fin meat with a smoky char.
- 3. Green Onion Tuna Gunkan (HK$12) – Minced tuna with scallions in a nori wrap.
- 2. Chawanmushi (HK$19) – Silky steamed egg custard with shrimp and mushrooms, a surprise runner-up.
- 1. Salmon Sushi (HK$12) – The timeless favorite, prized for its buttery texture and universal appeal.
The prominence of chawanmushi at No. 2 caught many off guard. According to restaurant observers, the dish’s success stems from Hong Kong diners’ habit of pairing sushi with warm sides, its generous portions, and its wallet-friendly price.
Mystery of the Missing Cod Milt
Social media erupted with one pressing question: Why did cod milt sushi (shirako) not appear on the official sales chart? In a separate crowdsourced ranking from local forum LIHKG earlier this year, cod milt took the top spot—only to be met with overwhelming dislike (over 2,500 negative reactions). Many netizens ridiculed the choice, calling it an acquired taste. The official list, however, relies on actual purchases, suggesting that while shirako has vocal fans, it lacks the mainstream volume to crack the top ten.
Practical Tips for Your Next Visit
To avoid long waits, Sushiro’s mobile app offers a straightforward reservation system. Users can check real-time queue status at any branch and secure a table up to several days in advance. For walk-ins, early afternoon or late evenings on weekdays tend to be less crowded.
What This Means for Hong Kong’s Sushi Scene
The 2025 rankings underscore Hong Kong’s enduring love for salmon and its growing appetite for value-driven cooked items like chawanmushi and grilled fin. As the chain continues to expand—with new outlets rumored for Tuen Mun and Tseung Kwan O—the competition among roll-to-order and belt sushi rivals will only intensify. Whether you stick with the classics or explore the rankings’ surprises, Sushiro’s list offers a reliable guide to the city’s current sushi cravings.