The Hong Kong Tourism Board (HKTB) is igniting the city’s summer spirit with the launch of its “Hong Kong Summer Fun” campaign. Running from July 1st to August 31st, this massive city-wide initiative drops an arsenal of over 150 exclusive dining, shopping, and travel offers designed to tempt both local residents and international visitors. From iconic fast-food bargains to interactive mall treasure hunts and discounted hotel add-ons, the campaign makes exploring Hong Kong this season significantly sweeter.
Headliners: Dining and Retail Voucher Hits
At the core of the campaign are several universally appealing voucher deals hosted on the Discover Hong Kong platform. For the first time this summer, fast-food fans can secure a highly sought-after Buy One Get One Free voucher for a McDonald’s Big Mac Meal, making it one of the hottest tickets of the season. Smart shoppers can also snag a HK$25 coupon for Wellcome supermarket (valid on grocery spends over HK$250), HK$25 off Mannings pharmacy house-brand health products, or a massive HK$1,000 shopping voucher from csl Mobile. Beyond the big names, foodies can enjoy a free drink with a soufflé pancake at PHI Coffee & Pancake or a buy-one-get-one-free deal on Maxim’s精致蛋卷.
Crucially, these digital vouchers are available on a first-come, first-served basis to registered users, meaning signing up early is the smartest move for anyone looking to maximize their savings.
The Great Mall Code Hunt
Adding an interactive layer to the summer experience, the HKTB has transformed over a dozen premier shopping destinations into digital treasure troves. By scanning dedicated QR codes at the customer service desks or entrances of malls like AIRSIDE, Central Market, MegaBox, MOKO New Century Square, and New Town Plaza, shoppers can unlock a rotating roster of over 150 in-store benefits.
The variety is staggering. Movie lovers can enjoy a buy-one-get-one-free cinema ticket at MOKO, while chocolate fans can grab HK$15 off at Godiva in AIRSIDE or a 15% discount on their slab chocolate gift boxes. Families can secure ice skating passes at Festival Walk, receive bonus tokens at Bingo Playland in the Nexus, or knock 30% off the ticket price at i.t. Outlet in MegaBox. With this much variety, there is genuinely an offer for every potential summer plan.
Travel Perks: Attractions and Transport at Half Price
For visitors spending the night, the “Summer Fun” incentives extend well beyond the city streets. By booking a hotel stay of HK$1,500 or more via the dedicated Trip.com portal, guests can unlock a curated selection of experiences at up to 50% off. This “Stay, Save & Explore” perk includes major draws like the Ngong Ping 360 cable car, the Big Bus twilight tour, an early entry pass to Hong Kong Disneyland, and premium fast-track access on the Peak Tram. Transport links such as the Hong Kong Water Taxi are also included, providing incredible value for travellers packing their itineraries. These rewards are valid for stays from July 1st to September 14th.
How to Secure the Best Deals
A little advance preparation makes navigating this mountain of offers easy:
- Register Early: Create a free Discover Hong Kong account to unlock the core digital vouchers like McDonald’s and Wellcome.
- Visit the Malls: Check the full list of 13+ participating shopping centres and scan the QR codes upon arrival.
- Book Smart: Visitors making hotel reservations should book via the Trip.com portal to unlock the attraction and transport discounts.
- Act Fast: Quantities of the most popular deals are strictly limited, so hesitation could mean missing out.
This comprehensive initiative from the HKTB is a robust effort to energize the local economy and boost visitor numbers. By expertly bridging daily city life with curated travel experiences, the “Hong Kong Summer Fun” campaign is more than just a sale—it is an invitation to rediscover the city’s electric energy. Whether saving on a world-famous meal or uncovering a new neighbourhood mall, the campaign turns every day of the season into an opportunity for discovery and delight.