The beloved Korean chain, known for its viral cheese-stuffed fried peppers and hearty stews, opens its first Hong Kong outpost in Tsim Sha Tsui this month.
Hong Kong food lovers, get ready for a taste of Seoul’s bustling Mangwon Market. Wooyirak (雨耳樂), the wildly popular Korean restaurant chain that has taken the capital by storm, is officially opening its first Hong Kong location in mid-July. The new outpost, situated at 7 Kimberley Street in Tsim Sha Tsui, promises to bring the brand’s signature lineup of traditional Korean comfort food and makgeolli rice wine to local diners.
From Mangwon Market to Global Fame
Wooyirak’s story began at Seoul’s Mangwon Market, where its original location quickly became a must-visit destination for both locals and tourists. The brand has since expanded to over 70 outlets across South Korea, earning a devoted following that spans generations—from seasoned food enthusiasts in their 60s to Gen Z trendsetters who have propelled the chain to viral fame on social media platforms.
The Hong Kong outpost marks the brand’s first foray into the city, with its doors set to open in mid-July at 7 Kimberley Street, Tsim Sha Tsui. While exact operating hours and contact details are yet to be announced, anticipation is already building among Korean food aficionados.
What’s on the Menu: Signature Dishes to Try
Wooyirak’s menu is a celebration of traditional Korean flavours, reimagined for modern palates. Here are the standout items that have made the chain a household name in Seoul:
- Giant Cheese-Stuffed Fried Peppers: The undisputed star of the show. These oversized green peppers are hollowed out, filled with a savoury minced meat mixture, and deep-fried until golden and crispy. The Mozzarella cheese version, which delivers an irresistible stretchy pull, has become a viral sensation across South Korea.
- Korean-style Intestine Chicken Hotpot: A hearty, spicy stew that combines tender chicken pieces with rich, flavourful pork intestines—a dish that exemplifies the bold, comforting flavours Wooyirak is known for.
- Assorted Jeon Platter: A classic Korean pancake platter featuring a variety of savoury fritters, perfect for sharing and pairing with the restaurant’s signature makgeolli.
- Traditional Makgeolli Rice Wine: No Wooyirak experience is complete without a bottle of this milky, slightly effervescent Korean rice wine, which has become a staple for young diners looking to unwind after work or on weekends.
A Social Media Sensation Comes to Hong Kong
Wooyirak’s rise to fame is deeply tied to its popularity among Korean Gen Z diners, who have turned the brand into a social media phenomenon. The chain’s visually striking dishes—particularly the cheese-stuffed giant peppers—have racked up millions of views on platforms like Instagram and Xiaohongshu, making it one of the most anticipated Korean restaurant openings in Hong Kong this year.
The Hong Kong branch, located at G/F, 7 Kimberley Street in Tsim Sha Tsui, is expected to replicate the lively, convivial atmosphere of its Korean counterparts. The space will cater to groups of friends and colleagues looking to enjoy a casual meal with drinks, much like the original Mangwon Market location.
What This Means for Hong Kong’s Dining Scene
The arrival of Wooyirak signals a continued appetite for authentic, experience-driven Korean dining in Hong Kong. With over 70 locations in Korea and a strong social media presence, the brand is well-positioned to attract both Korean expats and local foodies eager to try the dishes that have taken Seoul by storm.
For those planning a visit, the restaurant’s opening hours and contact number are still to be confirmed. However, given the brand’s track record of long queues in Korea, early arrivals are recommended once the doors open.
Looking Ahead
Wooyirak’s Hong Kong debut is part of a broader wave of Korean culinary imports making their way to the city. As the local dining scene continues to embrace bold, shareable dishes and traditional beverages, this new addition is likely to become a go-to spot for those seeking a genuine taste of Seoul’s vibrant food culture.
For more updates on the opening and menu details, follow Wooyirak Hong Kong’s official Instagram account at @wooyirak.hk.