The largest shopping complex in Sha Tin, New Town Plaza, has transformed into a culinary powerhouse, drawing food lovers from across the city with a wave of international restaurant debuts. From Tokyo’s solo-hotpot trend to Chongqing’s fiery nine-grid pot, and from viral sourdough egg tarts to mochi-style doughnuts, the mall now offers over a dozen highly anticipated eateries — many making their Hong Kong debut. Here’s your essential guide to the 10 most talked-about openings.
Located just steps from Sha Tin MTR station, New Town Plaza has long been a go‑to for chain restaurants, but its latest lineup leans heavily on “cross‑border” (過江龍) brands — Japanese, Taiwanese, and Western concepts that have proven wildly popular in their home markets. The result is a dense, diverse food court that rivals downtown Kowloon’s best.
The Top 10 Dining Spots at a Glance
1. Bakehouse by Grégoire Michaud – The former Four Seasons pastry chef’s sourdough‑based bakery chain opened its first Hong Kong outlet with full‑day dine‑in service in Sha Tin. Must‑tries include the sourdough egg tart, truffle scrambled egg toast, and African spicy chicken burger.
📍 Shop 247, 2/F, Phase 1 | 2891 2812
2. 方叔叔 Chongqing Hotpot (Uncle Fong) – A traditional Chongqing hotpot specialist known for its signature nine‑grid spicy broth. Diners can also opt for a dual‑pot with choices like chicken collagen soup or mushroom broth. Popular ingredients include tripe, goose intestine, and beef liver.
📍 Shop 709, 7/F, Phase 1 | 2891 2812
3. Mister Donut – The Japanese doughnut brand’s Hong Kong debut features the iconic Pon de Ring — a flower‑shaped, mochi‑textured doughnut that is crispy outside and chewy inside. Flavours range from classic chocolate to seasonal coconut chocolate shreds.
📍 Shop SHT 4-5, Sha Tin Station
4. LE‑TA‑SU 一人一鍋 – Tokyo’s popular solo‑hotpot concept offers set meals starting at HK$68, with five broth bases including herbal spicy and sukiyaki. Choose from 150g to 350g of meat, plus sides like Sanuki udon or eight‑grain rice.
📍 Shop 105, 1/F, Phase 1 | 2676 3688
5. 多賀野 (Takano) Ramen – This Tokyo ramen chain opened its second Hong Kong outlet in Sha Tin. Besides its signature soy‑sauce ramen, look for crab‑roe dipping noodles, duck meat dipping noodles, and spicy tsukemen. Also available: crab croquettes, fried oysters, and gyoza.
📍 Shop 167, 1/F, Phase 1 | 2887 8133
6. Butlery – A retro European‑style restaurant offering soufflé pancakes, pasta, burgers, and steaks. The baked jumbo prawn tom yum risotto and Earl Grey soufflé pancake are Instagram favorites. The interior features deep green and orange tones with lush plants.
📍 Shop 479A, 4/F, Phase 1 | 2451 1688
7. 肉肉大米 (Niku Niku Oh Kome) – A counter‑seat grill house where guests watch chefs sear hamburger patties made from a blend of Kyushu black wagyu and US beef. Served with “Kōki” rice from Tohoku and a raw egg, this is a direct challenger to the popular “niku to kome” trend.
📍 Shop 108, 1/F, Phase 1 | 8417 4377
8. Sensory Zero – A specialty coffee shop offering espresso classics, sparkling coffee, siphon brew, and hand‑pour options. Food spans all‑day breakfast, croissant sandwiches, Japanese donburi, pasta, and risotto. Also serves craft beer and chocolate drinks.
📍 Shop 706, 7/F, Phase 1 | 2831 0880
9. 唐宮小聚 (Tang Palace Gathering) – A modern Cantonese dim sum house with creative bites like molten lava siu mai, black‑gold egg lava buns, and water‑boiled fish spring rolls. The cute pig‑shaped pudding is a must for photos. Also offers stir‑fry dishes and set meals.
📍 Shop A333, 3/F, Phase 3 | 2625 0009
10. 壽司郎 (Sushiro) – The Japan‑born conveyor‑belt sushi chain needs no introduction. With over 80 varieties and monthly new items, it remains the most affordable high‑quality sushi option in town. Expect queues even on weekdays.
📍 Shop A101, 1/F, Phase 3 | 2669 0128
Why Sha Tin New Town Plaza Matters Now
The influx of international brands is no coincidence. New Town Plaza’s management has aggressively courted “first‑in‑Hong‑Kong” concepts, recognizing that Sha Tin’s growing, family‑oriented population craves novelty without traveling to Tsim Sha Tsui or Causeway Bay. For foodies, this means a one‑stop destination where you can sample Tokyo’s solo hotpot trend, Chongqing’s fiery pot, Kyoto‑style ramen, and Western‑Asian fusion — all under one roof.
What’s Next?
Several of these outlets already report daily queues, especially LE‑TA‑SU and 肉肉大米. The mall is expected to announce additional openings in 2025, further cementing its reputation as the New Territories’ premier food hub. For the latest updates, check the mall’s official website or follow our blog for real‑time reviews and hidden‑gems tips.
Planning a visit? Tip: Arrive before 11:30 am on weekends to avoid the longest waits. Reservations are accepted at 方叔叔, Butlery, and 唐宮小聚.