Bubble tea chain Sharetea (歇脚亭) is extending its 16th-anniversary celebration in Hong Kong with a second wave of highly attractive promotions, following the successful launch of its discounted pearl milk tea. The current campaign focuses on the popular Peach Oolong Tea series, offering customers significant savings and opportunities for complimentary beverages through the end of January. These limited-time offers aim to reward long-time patrons and attract new customers to the established Taiwanese tea brand.
The central promotion features the Peach Oolong Pure Tea, available for a special discounted price. From now through January 31st, customers purchasing any beverage at any Sharetea location can add the Peach Oolong Pure Tea for just $10 HKD. This secondary offer follows the initial anniversary deal that allowed customers to purchase the classic Pearl Milk Tea for $16 HKD during specific afternoon hours, reinforcing the brand’s commitment to “flashback pricing.”
Sweetening the Anniversary Deals
In addition to the $10 add-on offer, Sharetea is also making its Peach Oolong Pearl Milk Tea available at a reduced price of $20 HKD. This discounted pricing for the premium drink—a blend of aromatic oolong tea with sweet peach essence and chewy pearls—will run for three weeks, providing a substantial window for enthusiasts to enjoy the beverage. Both the $10 and $20 offers are active concurrently across all Sharetea branches, ensuring widespread accessibility.
A particularly enticing aspect of the current campaign is the option for customers to receive a complimentary drink. Between now and January 30th, customers who purchase two beverages will be rewarded with a free Peach Oolong Pure Tea. This incentive encourages group purchases, positioning the brand as a perfect spot for friends and colleagues to meet for an afternoon refreshment.
Celebrating 16 Years of Bubble Tea in Hong Kong
Sharetea’s presence in Hong Kong for 16 years marks a significant milestone, solidifying its place in the city’s intensely competitive bubble tea market. The chain is tapping into nostalgia, recognizing that the brand holds fond memories for a generation of students and young professionals.
Analysts suggest that such anniversary campaigns are strategic, leveraging high-value promotions to drive traffic during a traditionally slower period post-holiday season. By offering steep discounts on signature and seasonal items, Sharetea revitalizes consumer interest and increases transaction volume.
Furthermore, these deals provide an excellent opportunity for customers seeking a refreshing, lighter alternative to heavier milk teas. The Peach Oolong range is celebrated for its delicate, fragrant profile, balancing the robust notes of oolong with the summery sweetness of peach.
Customers planning to take advantage of these offerings are advised to coordinate with friends, as the incentive structure often favors multiple-drink purchases. Details regarding the termination of the promotions have been clearly stated: the $10 Peach Oolong Pure Tea co-purchase and the $20 Peach Oolong Pearl Milk Tea promotions conclude at the end of January, while the “buy two, get one free” offer expires on January 30th. All prices and terms are subject to change by the chain, so customers should confirm details upon ordering.
With its multi-faceted anniversary promotion, Sharetea is successfully reasserting its veteran status in the Hong Kong food and beverage scene, ensuring that its sixteenth year is both generous to customers and successful for the brand.