The Ice Cream & Cookie Co. (ICC), a Singapore-based dessert brand, has introduced its new “HOT TOP!” series at Hong Kong convenience stores—a HK$38 all-in-one kit that pairs warm, freshly heated American-style cookies with premium cold ice cream.
The launch brings a playful twist to the classic cookie-and-scoop pairing, targeting busy Hong Kong consumers who crave restaurant-quality desserts without the fuss. Designed for on-the-go moments, the product suits everything from an office afternoon pick-me-up to a midnight snack run.
A Dessert Built for Two Textures
The HOT TOP! series breaks the convention of choosing between a warm cookie and a cold scoop of ice cream. Each All-in-One Pack contains both components in a single box. Consumers simply heat the cookie until it turns soft and aromatic, then place a generous scoop of chilled ice cream on top.
The result is a sensory contrast the brand describes as “hot outside, cold inside”—a combination that intensifies the flavour of the chocolate chips and creates a satisfying, indulgent mouthfeel.
According to ICC, the design prioritises both convenience and experience. No oven, no mixing bowls, and no complicated steps are required. The product is ready in minutes, making it accessible even to those with minimal kitchen skills.
Two Classic Flavour Pairings
The HOT TOP! series launches with two beloved combinations, both retailing at HK$38 per set:
- Chocolate chip cookie with vanilla ice cream – A timeless match featuring rich, gooey chocolate chunks balanced by smooth and creamy vanilla.
- Chocolate chip cookie with chocolate ice cream – A double-chocolate option crafted for devoted cocoa lovers seeking an extra layer of indulgence.
Both varieties are designed to deliver a bakery-fresh feel, with the cookie’s warm, crisp edges contrasting against the cold, velvety ice cream.
Built for Hong Kong’s Fast-Paced Lifestyle
The product’s timing aligns with Hong Kong’s dessert culture, where convenience stores serve as everyday destinations for quick snacks and sweet fixes. ICC’s HOT TOP! series taps into this behaviour by offering a dessert that feels more crafted than standard packaged sweets—yet remains just as portable and easy to prepare.
The brand also appears to be responding to a growing regional trend of “temperature-play” desserts. From sizzling brownie skillets to croissant-waffle hybrids, consumers are increasingly drawn to treats that combine heat and cold in a single bite. By translating this trend into a shelf-stable, convenience-store-friendly format, ICC is positioning itself at the forefront of an emerging category.
A Strategic Move for the Brand
Since entering the Hong Kong market, ICC has built a loyal following for its cookies and ice creams. The HOT TOP! series marks a strategic step beyond single-serve offerings, introducing a product that encourages consumers to assemble and customise their dessert at the moment of eating.
This interactive element adds emotional value—turning a routine snack into a small, satisfying ritual. For busy professionals, students, and late-night snackers alike, the appeal lies in the combination of simplicity and indulgence.
What’s Next for Hot-Top Desserts?
As the series rolls out across local convenience stores, it could pave the way for more innovative, format-bending products from ICC and its competitors. The brand has not yet announced future flavour extensions, but the strong potential for seasonal or limited-edition variations seems likely.
For now, dessert lovers in Hong Kong can enjoy the HOT TOP! series as a quick, affordable treat that delivers the best of both worlds. Whether you’re a fan of the classic vanilla pairing or prefer an intense double-chocolate experience, this launch offers a fresh reason to visit the convenience store aisle.