Hong Kong’s popular Japanese grilled meat chain introduces six value-packed afternoon tea options with unlimited rice and drink included daily from 2:30 PM to 5:30 PM.
Hong Kong, September 2026 — Budget-conscious meat lovers have a new reason to celebrate. Yakiniku LIKE, the self-service Japanese barbecue chain that has taken Hong Kong by storm, has officially rolled out a brand new afternoon tea menu designed to deliver high-quality grilled meats at wallet-friendly prices. Starting at just HK$36, the promotion offers six distinct set meals that include soup, appetiser, a beverage, and—crucially—unlimited white rice, making it one of the most generous value propositions in the city’s competitive casual dining scene.
What’s on the Grill: Six Afternoon Tea Set Options
The new lineup caters to a wide range of palates and appetites. From solo diners looking for a quick bite to big eaters craving a hearty meal, there is something for everyone. Here is a breakdown of the available sets, each served from 2:30 PM to 5:30 PM daily (excluding public holidays) at all Yakiniku LIKE outlets:
- Chicken Thigh Set: HK$36 for 100g (regularly HK$49) — A lean, affordable option for light eaters.
- Beef Belly Set: HK$45 for 100g (regularly HK$60) — Classic marbled beef for a rich, savoury experience.
- Triple Harmony Set (Pork Belly, Pork Shoulder, Chicken Thigh): HK$46 for 150g (regularly HK$103) — A mixed platter offering variety in every bite.
- Beef Belly & Beef Tongue Set: HK$54 for 150g (regularly HK$117) — Two premium cuts combined for the discerning carnivore.
- Beef Belly, Bacon-Wrapped Scallop & Squid Sausage Set: HK$65 (regularly HK$106) — A surf-and-turf twist that adds seafood to the mix.
- Beef Belly & Beef Top Blade Set: HK$75 for 150g (regularly HK$127) — The priciest option, but packed with high-grade beef and substantial savings.
Unlimited Rice: A Game-Changer for Hearty Appetites
Perhaps the most compelling feature of this promotion is the free-flow white rice included with every afternoon tea set. For students, growing teenagers, or anyone who finds standard portions insufficient, this perk transforms a simple meal into a fully satisfying feast. As one regular customer at the Causeway Bay branch put it, “Grilling meat and pairing it with as much hot rice as you want—it feels like a cheat code for lunch.”
Industry analysts note that unlimited rice add-ons are relatively rare in Hong Kong’s fast-casual segment, making Yakiniku LIKE’s move a strategic differentiator in an increasingly crowded market.
Background and Strategic Implications
Yakiniku LIKE, a subsidiary of the Japanese REINS International group, has rapidly expanded across Hong Kong since its debut, capitalising on the growing demand for individualised, fast-service yakiniku experiences. The brand’s model—where diners grill their own meat at personal grills—has resonated particularly well with young professionals and budget-conscious millennials.
The launch of this afternoon tea menu comes at a time when Hong Kong’s food and beverage sector is grappling with rising operational costs and cautious consumer spending. By targeting the post-lunch, pre-dinner window—a traditionally quiet period for many restaurants—the chain is effectively creating new revenue streams while offering genuine value to customers.
Expert Takeaway
Food industry consultant Emily Wong, who tracks casual dining trends in Asia, notes: “Offering a full set meal for under HK$40 with unlimited rice is not just a promotion—it’s a statement. Yakiniku LIKE is betting that volume and customer loyalty will offset thinner margins. For consumers, this is the perfect time to try high-quality grilled meat without the usual price tag.”
Practical Tips for Diners
- Timing is key: The promotion runs strictly from 2:30 PM to 5:30 PM. Arriving early or late may mean missing out.
- Check your nearest outlet: All locations across Hong Kong are participating, but it is wise to confirm directly with your local branch.
- Bring your appetite: With unlimited rice included, consider this an opportunity to eat your fill without worrying about per-bowl charges.
- Pace yourself: Grilling your own meat takes a few minutes per batch—plan accordingly if you are on a tight lunch break.
The Bigger Picture
As Hong Kong’s dining landscape continues to evolve, promotions like these signal a shift toward affordable indulgence. Yakiniku LIKE’s afternoon tea menu is more than a short-term gimmick; it reflects a broader trend where premium dining experiences become accessible to a wider audience. For consumers, the message is clear: you do not need to break the bank to enjoy high-quality Japanese barbecue.
Whether you are a dedicated meat enthusiast or a curious first-timer, now is an excellent time to fire up the grill. With six sets to choose from and prices starting at just HK$36, the only real challenge is deciding which option to try first.