Starbucks Hong Kong and Macau has officially unveiled its autumn and Halloween lineup, balancing the return of a seasonal icon with bold new flavors and highly collectible merchandise. The rollout begins with the beloved Pumpkin Spice Latte on September 15, followed by the brand-new Coffruiti™ Iced Tea Coffee Series on September 29. Two new merchandise collections—the “Eerie Kitten Orchestra” and the “Starry Night Party”—will hit stores on October 1, with Starbucks Rewards members securing an exclusive early access window from September 28 to 30.
A Beloved Classic Returns with a New Twist
The Pumpkin Spice Latte (PSL) is back, serving up its signature blend of pumpkin, cinnamon, and nutmeg spices combined with Starbucks’ espresso and steamed milk. This year’s lineup goes beyond the classic hot and iced versions. Fans can also enjoy the PSL as a blended Frappuccino or a Cold Brew topped with a spiced pumpkin cold foam, catering to those seeking a smoother, less sweet profile. For a caffeine-free option, the Pumpkin Spice Creme Frappuccino offers all the festive flavor without the coffee kick.
Brand New Coffruiti™ Series Drops This September
In a flavorful departure from typical fall fare, Starbucks is introducing the Coffruiti™ Iced Tea Coffee Series, a bright and unexpected combination of fruit concentrates, Oolong tea, and signature espresso. The lineup features:
- Mango Passionfruit Iced Tea Coffee: A tropical fusion of mango and passionfruit concentrate paired with light Oolong tea and a shot of espresso.
- Wildberry Blackcurrant Iced Tea Coffee: A deeper, berry-forward flavor profile balanced by the subtle floral notes of Oolong tea.
Both beverages are served refreshingly cold, offering a crisp and vibrant alternative that bridges late summer warmth with the arrival of autumn.
Must-Collect Halloween Merch: Cats, Ghosts, and Glow-in-the-Dark Concepts
Starbucks Hong Kong is known for its cult-favorite seasonal merchandise, and this year’s Halloween drops are exceptionally charming. The Eerie Kitten Orchestra collection embraces a retro cartoon style, bringing a mischievous band of black cats and ghosts to life across 11 items. Standout pieces include a 24oz tumbler with glow-in-the-dark characters that appear as night falls, a stainless steel cup fitted with a black cat sleeve featuring striking blue eyes, and a mug that reveals hidden cat faces when filled with a hot beverage.
The Starry Night Party series shifts to a celestial, purple-toned aesthetic. It blends playful Halloween motifs with practical accessories like a cat-shaped phone stand, a collapsible tote bag disguised as a cat pouch, and ceramic mugs topped with witch hat spoons.
How to Get Your Hands on the New Items
Coffee lovers and collectors should mark their calendars accordingly. Starbucks Rewards members can purchase Halloween merchandise early from September 28 to 30, while general sales launch on October 1. The Pumpkin Spice Latte is already rolling out across stores, and the Coffruiti series begins on September 29. Products are available at Starbucks locations throughout Hong Kong and Macau, as well as the brand’s online store, though some items are limited to select outlets.
A Season of Celebration
These launches underscore Starbucks’ strategy of turning the daily coffee run into an immersive seasonal experience. For Hong Kong consumers, autumn arrives not just with cooler weather but with a carefully curated journey of taste and design. Whether it is the cozy familiarity of a PSL or the hunt for the perfect glow-in-the-dark cat cup, the season promises to be memorable for fans across the city. As always, items are strictly limited and expected to sell out quickly, so early action is strongly advised.