Starbucks Hong Kong has launched its 2026 Mid-Autumn Festival collection, introducing two limited-edition mooncake gift sets that blend seasonal tradition with interactive design. Available now, the lineup features the playful Bearista Moon Bunny Giant Cup—a oversized takeaway cup that doubles as a projection lamp and piggy bank—alongside a elegantly themed Starry Night Mooncake Gift Box. Early bird discounts are already in effect, offering savings for both Starbucks Rewards members and general customers.
A Giant Cup with a Hidden Surprise
The standout item this year is the Bearista Moon Bunny Giant Cup, a collectible set that reimagines Starbucks’ iconic paper cup as a multifunctional gift. Measuring significantly larger than a standard takeaway cup, the container incorporates a mini projector with five interchangeable slides, showcasing the brand’s beloved bear character beneath a moonlit sky. Designed to spark joy at moon-gazing gatherings, the cup also functions as a coin bank. Customers who redeem this set at Starbucks stores will additionally receive a complimentary phone strap and sticker sheet.
Inside the Giant Cup, recipients will find:
- One Lava Custard Mooncake
- One Lava Hazelnut Coffee Mooncake
- One Black Sesame Mochi Mooncake
- Three sachets of Pike Place Reserve Filter Coffee
- One phone strap (available in black or green)
- One voucher for a tall-size handcrafted beverage (354ml)
Classic Starry Night Box Joins the Lineup
For those who prefer a more traditional presentation, the Starry Night Mooncake Gift Box features a celestial design, depicting the Starbucks siren raising a cup under a golden full moon. The packaging symbolizes togetherness and shared moments with loved ones. This set contains:
- Six mooncakes—two each of the three flavours listed above
- Two sachets of Pike Place Reserve Filter Coffee
- One voucher for a tall-size handcrafted beverage
Flavours That Blend Tradition and Innovation
Starbucks has curated a trio of mooncake flavours designed to pair seamlessly with its coffee. The fillings cater to both classic and adventurous palates:
- Lava Custard: Smooth, creamy custard with a rich, salted egg yolk centre, encased in buttery pastry.
- Lava Hazelnut Coffee: Crunchy hazelnut pieces folded into a coffee-infused filling, finished with a hazelnut lava core.
- Black Sesame Mochi: Velvety black sesame paste wrapping a soft, chewy mochi interior, delivering nutty depth.
Early Bird Pricing Details
The early bird promotion runs from now until 31 August 2026. Prices are as follows:
Bearista Moon Bunny Giant Cup
- Starbucks Rewards members: HK$313 / MOP$331
- Non-member early bird: HK$331 / MOP$350
- Regular price: HK$348 / MOP$368
Starry Night Mooncake Gift Box
- Starbucks Rewards members: HK$324 / MOP$341
- Non-member early bird: HK$331 / MOP$349
- Regular price: HK$368 / MOP$388
Broader Implications for Seasonal Gifting
Starbucks Hong Kong’s 2026 mooncake collection signals a growing trend among food and beverage giants to merge functional design with holiday gifting. By repurposing a familiar takeaway cup into an interactive keepsake, the brand appeals to younger consumers seeking novelty and shareable moments. Meanwhile, the coffee-infused mooncake flavours—particularly the hazelnut coffee variant—reinforce Starbucks’ effort to extend its core product identity into traditional festive fare.
For collectors, the Bearista Giant Cup offers a practical conversation piece long after the mooncakes are consumed. With early bird discounts available for the next fortnight, enthusiasts are encouraged to secure their sets early to avoid the full retail price. As the Mid-Autumn Festival approaches, these limited-edition boxes are expected to sell quickly across Starbucks Hong Kong and Macau outlets.