Hong Kong diners and anime enthusiasts have reason to celebrate this summer, as Sushi Express officially launches its first-ever collaboration with the globally acclaimed mobile rhythm game Project Sekai: Colorful Stage! feat. Hatsune Miku. Running from July 21 to August 20, 2026, the partnership will transform three Sushi Express locations across Hong Kong Island, Kowloon, and the New Territories into immersive themed destinations, offering exclusive menu items, collectible merchandise, and limited-edition freebies.
Three Themed Stores Across Hong Kong
The viral music game, which has surpassed 39 million downloads worldwide, will come to life at three specially designed Sushi Express outlets. Starting July 21, fans can visit the Causeway Bay Plaza 2 branch, the Kai Tak Retail Gallery 2 store, and the Tsuen Wan Plaza location. Each will feature large-scale character displays, life-sized standees, and themed table decorations inspired by the game’s six distinct musical groups: Leo/need, MORE MORE JUMP!, Vivid BAD SQUAD, Wonderlands×Showtime, 25-ji, Nightcord de, and the virtual singer collective.
“Walking into these stores will feel like stepping into the vibrant SEKAI universe,” a Sushi Express representative stated, referring to the game’s fictional world born from human emotions and desires.
Four Exclusive Collaboration Menu Items
A quartet of limited-time dishes will be available across all Sushi Express locations, each paired with a special collectible. The Extra-Large Salmon Belly (HK$17) offers rich, buttery cuts, and comes with a random character pick (seven designs) featuring characters in exclusive red, black, and white Sushi Express outfits. The Albacore Tuna Layered with Lean Tuna and Minced Tuna (HK$17) combines textures and flavors, accompanied by a six-style pick set from Leo/need, Wonderlands×Showtime, and 25-ji, Nightcord de.
For dessert lovers, the Chocolate Lava Cake (HK$27) delivers a molten center, and each order includes a transparent collectible card (seven designs) showing characters like Hatsune Miku, Ichika Hoshino, and Minori Hanasato enjoying sushi. The Special Drink Set (HK$69) features a refreshing soda and a multi-purpose card holder with mini standee (six designs), each color-coordinated to a musical group, with a detachable figure for display.
Limited-Edition Add-Ons and Freebies
Shoppers spending a minimum of HK$200 on dine-in or takeaway (excluding delivery platforms) can purchase a Collaboration Acrylic Stand Charm (HK$99) , representing one of five in-game groups. Each stand features multiple characters on a base, plus silver bead chains for converting the figures into bag charms. A single receipt allows up to two purchases at HK$200, with a maximum of four at HK$400.
Additionally, guests who spend HK$300 or more, follow Sushi Express’s official Facebook or Instagram, and show their account at checkout will receive a free limited-edition sticker (six designs). These stickers, featuring characters in custom Sushi Express attire, are perfect for personalizing phones or laptops—while supplies last.
Why the Hype? Understanding Hatsune Miku’s Global Appeal
For those unfamiliar, Project Sekai is a rhythm game co-developed by SEGA and Colorful Palette. Its narrative follows five groups of teenagers who enter the virtual world “SEKAI” to discover their true desires, guided by virtual singers like Hatsune Miku, Kagamine Rin, and Megurine Luka. Hatsune Miku herself—a voice synthesizer software developed by Crypton Future Media—has earned the title “World’s First Princess” among fans, thanks to her versatile musical style and enduring charm spanning over a decade.
Hong Kong’s young demographic has embraced the game enthusiastically, making this collaboration a cultural moment where gastronomy meets fandom.
What to Expect Moving Forward
This partnership signals a growing trend of cross-industry collaborations in Hong Kong, blending dining experiences with pop culture. For collectors, early visits to themed stores are advisable, as merchandise is limited and expected to sell out quickly. Diners should also check Sushi Express’s official channels for updated terms, as promotions may be subject to change.
All prices are accurate as of the publication date. Terms and conditions apply. U Lifestyle is not responsible for any changes made by the restaurant or ordering platforms.