Hong Kong sushi chain Sushiro is joining forces with the blockbuster anime Jujutsu Kaisen for a limited-time event from November 17 to December 17, 2026. Dubbed the “Jujutsu Kaisen Hong Kong Journey,” the collaboration will transform three Sushiro branches into themed dining destinations, offer exclusive menu items, and feature life-sized character installations at Victoria Harbour. The event aims to deliver a unique blend of food and pop culture for anime enthusiasts and casual diners alike.
Immersive Themed Stores and Photo Opportunities
From November 17 to December 17, Sushiro’s locations at Tsim Sha Tsui (Granville Road), Causeway Bay (Plaza 2), and Kai Tak (Retail Pavilion 2) will be reimagined as Jujutsu Kaisen–themed spaces. Each venue will feature custom decorations, including large display walls, themed table settings, and life-sized character cutouts of five main figures: Yuji Itadori, Megumi Fushiguro, Nobara Kugisaki, Satoru Gojo, and Nanami Kento. Additionally, from November 17 to December 9, the Tsim Sha Tsui waterfront along the Avenue of Stars will host life-sized character standees, giving fans a picture-perfect spot with the iconic Victoria Harbour skyline.
Limited-Edition Menu and Complimentary Giveaways
The event introduces a special menu available at most Sushiro branches, excluding two outlets in Sham Shui Po and Wan Chai. Offerings include:
- Larger-cut salted marinated albacore tuna – HKD$17
- Seaweed wrap with Hokkai clams and flying fish roe – HKD$17
- Black sesame mille crepe cake – HKD$38
- Collaboration drink set – HKD$59
Each dine-in order of these items comes with a random piece of exclusive merchandise, such as themed tent cards, transparent collectible cards, and specialized card holders. Designed with Hong Kong–themed elements, these giveaways add a local twist to the collectible experience.
Exclusive Merchandise and Collection Activities
Diners with a net spend of HKD$200 or more can purchase additional items:
- Themed acrylic diorama – HKD$129
- Badges – HKD$39 (released in three batches, totaling 15 designs)
A stamp card promotion encourages repeat visits: collecting six tent cards from specified sushi orders grants redemption of a limited-edition laser poster. The collaboration menu uses red vinegar rice until December 1, then switches to white vinegar rice from December 2 until supplies last.
Planning Your Visit
All items are available while stocks last, with a first-come, first-served policy. For the most current updates, Sushiro recommends following its official Facebook and Instagram channels. Prices and terms are subject to change, so checking directly with the restaurants is advisable. This collaboration is part of a growing trend where food brands partner with popular anime to attract younger audiences and create buzz-worthy events.
The Broader Impact
Such tie-ins reflect the powerful intersection of dining and entertainment, offering fans a tangible way to engage with their favorite series. For Hong Kong, known for its vibrant food scene, events like this not only boost local business but also enhance the city’s appeal as a destination for themed experiences. Running through the holiday season, the collaboration is poised to draw locals and tourists alike, showcasing how intellectual property can transform everyday dining into memorable occasions.