Hong Kong sushi lovers have a rare opportunity to win a 60-minute all-you-can-eat experience for two at Sushiro, as the popular conveyor belt chain launches two simultaneous interactive campaigns starting September 2, 2026.
For the first time in its Hong Kong history, Sushiro is breaking from its usual all-you-can-eat abstinence by offering a “60-minute双人放题券” (all-you-can-eat coupon for two) through a customer survey raffle. Simultaneously, the chain is empowering diners to decide which seven sushi items will receive special price cuts in October through a unique voting system tied directly to their ordering behavior.
The dual promotions, running from September 2 to September 28, 2026, represent an innovative approach to customer engagement that rewards loyalty while gathering valuable consumer preference data.
How to Win the Coveted All-You-Can-Eat Pass
The grand prize raffle is remarkably straightforward. After being seated at any participating Sushiro location, diners simply need to scan the QR code displayed at their table using their mobile device. Completing the brief online questionnaire automatically enters them into the drawing.
The top prize—the 60-minute双人放题券—allows two people to enjoy unlimited sushi for a full hour, a rarity for a chain that has never offered all-you-can-eat promotions in Hong Kong. Additional prizes include HK$500 vouchers and other gifts.
Winners will be announced on October 5, 2026, via Sushiro Hong Kong’s official Facebook and Instagram pages, as well as in one print newspaper.
Vote With Your Appetite: The Sushi Election
In an inventive twist, Sushiro is letting customers determine October’s discount menu through what it calls the “壽司總選舉” (Sushi General Election). The mechanism couldn’t be simpler: every time a diner orders a menu item through the table tablet, that order counts as one vote for that particular sushi.
The more frequently a sushi item is ordered across all participating branches, the higher its chance of being selected. The top seven most-voted sushi will receive special discounted prices during designated days in October.
Importantly, only items from the main menu qualify—limited-time seasonal offerings are excluded from the voting process.
Important Details and Exclusions
Before heading to Sushiro, customers should note:
- Two locations will not participate: Wan Chai’s Emperor Group Centre branch and Sham Shui Po’s Dragon Centre branch are excluded from both promotions
- Deadline: All survey entries must be submitted by 11:59 PM on September 28, 2026
- Eligibility: The promotion applies to all other Hong Kong Sushiro locations
Broader Implications for Hong Kong’s Dining Scene
This dual-campaign strategy signals a shift in how major Japanese chains engage with Hong Kong’s competitive casual dining market. By combining a high-value giveaway with customer-driven pricing decisions, Sushiro is not only generating immediate foot traffic but also building long-term brand loyalty.
For consumers, the message is clear: the more you dine, the more influence you wield. As Hong Kong’s restaurant landscape becomes increasingly interactive, diners can expect more brands to follow Sushiro’s lead in turning every meal into an opportunity for rewards and participation.
Mark your calendars for October 5 to check if you’ve won, and start planning your voting strategy now—every plate ordered counts toward shaping next month’s menu.