Hong Kong, September 2025 – Sushiro, the Japanese conveyor-belt sushi chain that has become a household name across the city, has officially released its 2025 Top 10 best-selling menu items. The list, based on official sales data from the chain’s Hong Kong outlets—spanning Jordan, Lai Chi Kok, Hung Hom, Whampoa, and Lok Fu—confirms classic salmon sushi as the undisputed champion, while a warm egg custard dish, chawanmushi, secured an unexpected second place. The announcement has ignited heated debate among local foodies, with many questioning why a popular item did not make the cut.
The Top 10: From Familiar Favorites to Surprise Standouts
Sushiro has dominated Hong Kong’s kaiten-zushi scene since its arrival, thanks to high value-for-money pricing, fresh ingredients, and a diverse menu. The 2025 sales ranking, released via the brand’s official channels, reveals a mix of perennial classics and rising stars.
| Rank | Item | Price (approx. HKD) | Notable Features |
|——|——|———————-|——————|
| 10 | Shrimp Three Ways (Ebi Sanmi) | $17 | Three shrimp varieties—aka-ebi, cooked, and sweet—offer variety at low cost. |
| 9 | Grilled Basil Salmon | $12 | Topped with melted cheese and basil sauce; received 1,367 likes on LIHKG. |
| 8 | Salmon Belly (thick-cut) | $17 | Fatty, melt-in-the-mouth texture; a staple for salmon lovers. |
| 7 | Flying Fish Roe Gunkan | $17 | Crisp roe with cucumber crunch; a visual and textural hit. |
| 6 | Grilled Cheese Salmon | $12 | Lightly torched cheese atop salmon; popular among cheese fans. |
| 5 | Sukiyaki Steak Nigiri | $12 | Tender beef in sweet soy glaze; ranked No. 3 in a LIHKG poll. |
| 4 | Grilled Halibut Fin | $12 | Rich, oily fish with a smoky char; a consistent favourite. |
| 3 | Green Onion Tuna Gunkan | $12 | Minced tuna with scallion; a classic gunkan choice. |
| 2 | Chawanmushi | $19 | Silky steamed egg with shrimp and mushrooms; praised for its comfort-food appeal. |
| 1 | Salmon Nigiri | Variable | Fresh, well-marbled salmon; Hong Kong’s enduring sushi staple. |
The prominence of chawanmushi in second place caught many off guard. Food bloggers note that Hong Kong diners often order hot sides like chawanmushi as a palate cleanser or finale, valuing its generous portions and affordable price. “It’s not just sushi anymore—people want a complete meal,” said one regular patron.
Public Backlash: Why Isn’t ‘That One’ on the List?
Despite the data-driven nature of the official ranking, online forums erupted with scepticism. On LIHKG, a community-led “most correct” sushi ranking awarded first place to shirako (cod milt) sushi—a polarizing choice that received 161 likes but a staggering 2,502 dislikes. Commenters mocked the selection with remarks like “You’d better keep working overtime” and “Do you even think before posting?” The disconnect highlights the gap between what sells most and what some vocal netizens consider “the best.”
A Glimpse at Japan’s Top 5
For context, Japanese television programme Hiroshi no Nippon Drill once revealed Sushiro’s best-sellers in Japan, offering a different perspective. While Hong Kong gravitates toward salmon and cooked toppings, Japan’s top five often emphasize tuna, sweet shrimp, and seasonal fish. The divergence underscores how local palates shape chain menus across markets.
Calories and Health Tips: What to Watch For
A separate analysis of Sushiro’s 40-item menu showed that two servings of the highest-calorie item (a torched specialty) can exceed the calorie count of 1.5 bowls of rice. Dietitians recommend pacing oneself: limit oily toppings, choose more sashimi or plain nigiri, and balance with low-calorie options like cucumber rolls or seaweed salad.
How to Secure a Seat at Sushiro
With queues still common at peak hours, Sushiro’s official mobile app offers a practical solution. Users can reserve via three simple steps: tap “取票·預約,” select a branch, choose date/time and party size. The “number confirmation” feature lets diners monitor real-time queue progress, reducing wait times.
Broader Impact: The Future of Affordable Sushi in Hong Kong
Sushiro’s dominance reflects a broader trend: Hong Kong consumers increasingly demand quality at accessible prices. As competitors like Kura Sushi and Hama Sushi expand, the official rankings serve not only as a menu guide but also as a barometer of local taste. Next month’s limited-time offerings and seasonal specials—often previewed in-app—will test whether the top 10 holds steady or evolves. For now, one thing is certain: salmon’s reign shows no sign of ending.
Related Reading:
- Sushiro Hong Kong official app download (iOS)
- Sushiro Hong Kong official app download (Android)
- LIHKG user poll: The most correct Sushiro ranking
Data sourced from Sushiro Hong Kong official announcements and local food forums. Prices subject to change.