Hong Kong’s highly popular rotating sushi chain, Sushiro, is kicking off the new year with a robust menu refresh and a highly anticipated partnership. Beginning January 6th, the restaurant unveils its limited-time “First Crab Festival” (初登蟹祭) menu, introducing premium seafood selections alongside a broader collection of seasonal delights, with prices starting affordably at just HK$12. Simultaneously, Sushiro Hong Kong is celebrating 2026 by launching its first-ever major collaboration with the beloved Japanese character franchise, CHIIKAWA, offering exclusive merchandise and transforming select branches into themed dining destinations.
Seafood and Seasonal Delights Dominate January Menu
The highlight of the January campaign, available for a limited time, is the specialized crab selection, designed to satisfy local seafood aficionados. Central to the offering is the debut of the Cream Cheese Kora Yaki, a decadent take on the traditional grilled crab shell dish.
For purists, the menu features two distinct, high-quality crab leg options: the Fresh Raw Snow Crab Legs (生松葉蟹腳), prized for their delicate, sweet flavour, and the generously portioned Large Red Snow Crab Legs (特盛紅楚蟹腳). These crab-focused items, along with new crab-based nori wraps, anchor the “First Crab Festival” lineup.
Beyond the seafood extravaganza, Sushiro is rolling out a variety of other contemporary Japanese dishes and comforting winter staples as part of its wider January menu refresh. These additions include the warm and soothing Shiratama Red Bean Soup (白玉紅豆湯), the playfully constructed Takoyaki Udon (章魚燒烏冬), and crispy, satisfying Fried Chicken (香酥炸雞). Diners can also experience the layered texture and rich flavour of the Shrimp and Avocado Inari Sushi (鮮蝦牛油果腐皮壽司).
A second wave of items, dubbed the “Second Culinary Wave,” is slated for mid-January, promising even more new dishes and promotions for ongoing engagement.
CHIIKAWA Collaboration Drives Fan Excitement
In a major announcement for fans of Japanese pop culture, Sushiro Hong Kong marks its first collaboration with CHIIKAWA, transforming the dining experience into an interactive event. The partnership, which began on January 1st, 2026, features a comprehensive set of themed merchandise and exclusive store experiences.
Customers who spend at least HK$150 on dine-in or takeaway orders can purchase limited-edition CHIIKAWA merchandise starting from HK$39. The exclusive items include collectors’ goods such as special edition sushi plates, mobile phone straps, hangers, and phone stands. Given the expected demand, interested patrons can consult an online inventory database provided by Sushiro to track real-time stock availability across different branches, mitigating the risk of disappointment.
Themed Store Locations Confirmed
To further immerse visitors in the world of CHIIKAWA, three Sushiro branches across Hong Kong have been transformed into themed concept stores. These locations are expected to be popular photo opportunities for collectors and families alike:
- Tsuen Wan T Town: Ground Floor, SG17, T Town South.
- Wong Tai Sin: 3G/F, Shop 5, Heaton Court.
- Causeway Bay: Shop 3A, 3/F, Causeway Bay Plaza 2.
This dual strategy—leveraging high-demand seasonal ingredients alongside a strong cultural partnership—is poised to significantly boost traffic at all Hong Kong Sushiro locations throughout January. With both limited-time crab specials and collectible CHIIKAWA items available concurrently, customers are encouraged to visit early to avoid missing out on the limited stock.