Hong Kong’s beloved conveyor-belt sushi chain Sushiro is unleashing a collaboration with the iconic anime JoJo’s Bizarre Adventure: Stardust Crusaders, starting April 14. The campaign spans all outlets and features exclusive merchandise, specially crafted sushi rolls inspired by the series, and three fully transformed themed restaurants where fans can dine alongside life-sized character displays.
What’s on the Menu: Japanese Anime Meets Japanese Cuisine
Sushiro has reimagined classic dishes with a JoJo twist. The desert journey of the Stardust Crusaders inspires a “longfin tuna with spicy tuna minced roll” and a milder tuna companion. Another highlight is the “eel futomaki,” its black-and-green color palette paying homage to protagonist Jotaro Kujo’s iconic outfit. A special collaboration drink set rounds out the limited-edition lineup.
Each dine-in order of these themed items comes with a free random piece of merchandise—standee cards, sticker sheets, or color-changing cups—while supplies last.
Three Stores Become Immersive JoJo Worlds
Fans can step directly into the universe of Stardust Crusaders at three designated locations: Tsim Sha Tsui Granville Road, Tseung Kwan O Plaza, and Tsuen Wan Luk Yeung. These outlets will feature Egyptian desert backdrops, table decorations, and standees of characters like Jotaro, Joseph Joestar, and their allies. Photo spots are set up for diners to pose with their favorite heroes.
How to Collect the Full Merchandise Set
Beyond the meal-with-gift offer, Sushiro is providing a purchase option for hardcore collectors. From April 14 to May 18, customers who spend HK$200 or more on dine-in or takeaway (excluding delivery platforms) can purchase each of three exclusive collaborative items at an add-on price. The threshold allows two of each item per HK$200 spent, four per HK$400, and so on. The goods include a reusable cup, a folding mirror, and a mini tote bag—all designed with JoJo art and color schemes.
The Ultimate Prize: Luminous Badges via Sticker Redemption
For those willing to go the extra mile, Sushiro is running a two-phase badge redemption campaign. Collect five collaborative stickers (any design) from purchasing the eel futomaki at any outlet, like or follow Sushiro’s Facebook or Instagram page, and exchange them for one “JoJo limited-edition morphing badge” (random character). The badge features a holographic effect: tilting it reveals the character’s Stand behind them.
The campaign splits into two rounds:
- First wave: Jotaro Kujo, Noriaki Kakyoin, Joseph Joestar, Muhammad Avdol
- Second wave: Jean Pierre Polnareff, Iggy, DIO
Badges are limited and available only while stock lasts.
Broader Context: Sushiro’s April “Three-Item Festival” Also Runs Concurrently
For readers interested in the chain’s broader offerings, Sushiro is simultaneously running its April “Three-Item Festival” menu, featuring affordable trios like tuna three ways (HK$39), beef three ways (HK$22), and a coriander shrimp chili trio (HK$22). Some items—such as the tuna trio—are limited to 35 outlets, with premium variations at select stores.
What This Means for Diners and Collectors
This collaboration marks one of the most ambitious anime tie-ins yet for Sushiro in Hong Kong, blending pop culture nostalgia with affordable dining. For JoJo fans, it offers a rare chance to bring home tangible pieces of the series while enjoying a meal. Given the limited quantities and the two-phase badge system, early visits and strategic spending will be key to securing the full set.
Pro tip: Plan a group visit to maximize the HK$200 add-on threshold, and pre-order eel futomaki across multiple visits to collect enough stickers for the morphing badges.
All offers are subject to terms and conditions set by Sushiro. Prices and availability may change; check with individual outlets before visiting.