Sushiro’s newest branch at The LOHAS in Tseung Kwan O will open July 10, 2026, slashing prices on premium tuna and scallops while giving away exclusive collectible gifts for in-store diners.
The Japanese conveyor-belt sushi chain is turning heads with a barrage of limited-time offers designed to lure both locals and train-commuting foodies to its Lohas Park (康城) location. For the first time, the brand is offering ultra-premium otoro (thick-cut fatty tuna belly) at just HK$12 per piece—a fraction of its usual gold-plate price. Whole Japanese scallops will go for HK$17 per plate during a five-day flash promotion. And those who dine in can snag a free foldable eco-bag or a cute “hugging sushi” charm, depending on their spending threshold.
New Store, Bigger Appetite
Sushiro’s expansion into the rapidly growing Lohas Park community marks its latest push into Hong Kong’s suburban residential hubs. The 4,400-square-foot outlet at Shop 406C, 4/F, The LOHAS will operate daily from 11:30 a.m. to 9 p.m. (last order at 8:30 p.m.), with takeaway service available from day one. The chain hopes the convenience of a new location, combined with aggressive pricing, will draw families and young professionals who previously had to travel to Tseung Kwan O or Kowloon for affordable sushi.
The Four-Part Promotion Breakdown
Sushiro’s marketing team has structured the opening offers into distinct tiers, each with its own timeline and spending threshold:
- Extreme Fatty Tuna Belly (Otoro): From July 10 until supplies last, each piece of thick-cut, marbled tuna—normally a premium gold-plate item—will be sold for just HK$12. The chain describes it as “tender and rich with a luxurious oily finish.”
- Whole Japanese Scallop & Grilled Japanese Scallop: Available July 10–14 only, these plates drop to HK$17 each. The scallops are described as plump, firm, and naturally sweet.
- Free Foldable Eco-Bag: Diners who spend HK$300 or more in a single bill from July 10 onward receive a reusable bag in gray or white (randomly assigned), while quantities last. This is the first time Sushiro has produced such a bag.
- Free “Hugging Sushi” Charm: Any in-store bill of HK$100 or more qualifies for one plush sushi charm per person, perfect for attaching to bags or keys. Also while supplies last.
Both giveaways are limited to one item per customer and cannot be combined across multiple visits.
July’s Seasonal Menu Arrives
On top of the grand-opening deals, Sushiro has rolled out its “Summer Great Thanksgiving” menu, available across all Hong Kong outlets from July 2. The first wave features five scallop variations, seaweed-wrapped double flavors (flounder fin with negi-toro), soy-marinated squid with roe, crab knuckle with buffalo mozzarella, fried takoyaki, honey-cake-style tamago, and a double-flavor catalana (matcha and Hong Kong-style milk tea). A second wave introduces soft-boiled conger eel, spicy salmon gunkan, and extra-large fried horse mackerel. The third wave—featuring whole Japanese scallops and grilled Japanese scallops—aligns directly with the store-opening flash sale.
How to Avoid the Crowds
Given Sushiro’s reputation for long queues, the new branch will offer three takeaway ordering methods from the get-go: phone orders directly to the store, in-person orders at the counter, or adding a takeaway order while dining in. However, takeaway items are limited to set combos and desserts—individual à la carte pieces are not available. The signature combo sets range from HK$56 (one-person economical C-set) to HK$352 (four-person premium A-set). The last takeaway order deadline is 8:30 p.m.
What This Means for Hong Kong’s Sushi Market
The timing of Sushiro’s offer is strategic. Hong Kong’s casual sushi sector is fiercely competitive, with rivals like Genki Sushi, Kura, and local chains constantly jostling for wallet share. By pricing otoro—a luxury item often reserved for special occasions—at HK$12, Sushiro is sending a clear signal: it intends to dominate the value-conscious end of the market while still trading on its Japanese-sourced quality. Industry observers note that such deep discounts are rare and typically reserved for new-store openings, making this a “now or never” opportunity for sashimi lovers.
For residents of Tseung Kwan O and Lohas Park, the opening means a high-quality sushi option is finally within walking distance. For the rest of Hong Kong, the July 10 launch—and its accompanying giveaways—could be worth a weekend trip to the edge of the New Territories.
Actionable tip: Arrive early on July 10. The otoro offer has no end date beyond “while stocks last,” but the scallop deal runs only until July 14. To guarantee a tote bag, plan for a group meal that pushes your bill past HK$300. Those after the charm can grab a quick solo lunch for HK$100 and still leave with a souvenir.