Hong Kong’s beloved sugar brand partners with local coffee shops and eateries for a month-long series of special offers, drinks, and gift sets.
Hong Kong, June 2026 – Taikoo Sugar, a household name in the city’s culinary landscape, is turning 145 this year, and it is celebrating with a second wave of activities under its annual theme, “A Little Sugar, Keep Charging.” From June 1 through July 31, the brand is teaming up with popular local cafés, a Taiwanese tea chain, and an international cookie brand to offer exclusive sugar packets, custom beverages, and commemorative gift boxes. The initiative aims to bring a touch of sweetness to everyday life while honoring a legacy that began in 1881.
A Legacy of Sweetness
Founded in 1881, Taikoo Sugar has long been a staple in Hong Kong kitchens and cafés. Its refined cane sugar products are synonymous with quality and tradition. To mark its 145th anniversary, the company has rolled out a series of events under the banner “One Little Sugar, Keep Charging,” encouraging consumers to find joy in small indulgences. The second phase of this campaign focuses on collaborations with the city’s vibrant coffee and dining scene.
Limited-Edition Sugar Packets with a Twist
The centerpiece of the new wave is the “Taikoo Sugar 145th Anniversary Limited-Edition Quote Sugar Packets.” These individually wrapped sachets feature inspirational phrases, designed to brighten a morning brew or afternoon pick-me-up. The packets are being distributed through partnerships with several well-known local coffee and food brands.
From June 1 to June 30, customers who spend a minimum amount at participating outlets can redeem a complimentary anniversary gift. The offer is available at:
- Islet Coffee Lab (Quarry Bay branch)
- Cupping Room (Central and Kwun Tong apm branches)
- the street café (all locations)
Each redemption is subject to availability, and supplies are limited.
A Fusion of Taiwanese Tea and Traditional Cane Sugar
In a separate collaboration, Taikoo Sugar has joined forces with Wanpo Tea Shop, a popular Taiwanese bubble tea chain, to introduce a seasonal drink. From June 15 to July 15, all Wanpo outlets across Hong Kong will serve a limited-time “Strawberry Cheese Green Tea,” made with Taikoo’s raw cane sugar. The beverage blends the natural sweetness of the sugar with the earthy notes of green tea and the tartness of fresh strawberries, topped with a creamy cheese foam. This partnership highlights how traditional ingredients can elevate modern tea culture.
Sweet Gifts for Cookie Lovers
For those with a sweet tooth, Mrs. Fields Cookies is launching a special “145th Anniversary Cookie Gift Box” from July 1 to July 31. Each box contains eight cookies of the customer’s choice, along with a commemorative mini eco-friendly tote bag. The collaboration underscores the versatility of Taikoo Sugar in baking, offering a nostalgic yet contemporary treat for fans of the American cookie brand.
Broader Implications for Hong Kong’s Food Scene
These partnerships reflect a growing trend among heritage brands to engage younger consumers through experiential marketing. By linking a 145-year-old sugar company with trendy cafés and tea shops, Taikoo Sugar is bridging tradition and modernity. For consumers, these limited-time offerings provide an opportunity to explore new flavors while celebrating a piece of local history.
Industry observers note that such collaborations also support small and medium-sized food businesses, driving foot traffic and brand visibility. For café owners, featuring a heritage ingredient like Taikoo Sugar adds a layer of authenticity and storytelling to their menus.
What’s Next?
As the anniversary campaign continues, more collaborations may be announced. Consumers are encouraged to follow Taikoo Sugar’s social media channels for updates. Those interested in participating should check individual store terms and conditions, as offers are subject to change and availability.
Whether you are a coffee connoisseur, a bubble tea enthusiast, or a cookie lover, this summer’s lineup offers a sweet reason to explore Hong Kong’s diverse food scene—one sugar packet at a time.