Hong Kong – One of the city’s most enduring culinary icons is turning a milestone birthday into a citywide celebration. Taikoo Sugar, the beloved sweetener brand that has been part of Hong Kong kitchens for nearly a century and a half, has launched the second phase of its 145th-anniversary campaign, weaving its signature sweetness into the fabric of local coffee culture and dining. From June through July 2025, the brand is partnering with popular cafes, a Taiwanese tea chain, and an American cookie giant to offer limited-edition sugar packets, custom beverages, and commemorative gift boxes under the banner “A Little Sugar, Keep Charging.”
A Legacy of Sweetness in Every Sip
Founded in 1881, Taikoo Sugar has long been a household name in Hong Kong, its iconic packaging a familiar sight on dining tables and in bakeries. To mark its 145th year, the company is reaching beyond supermarket shelves and into the city’s thriving cafe scene. The latest wave of activities invites Hongkongers to experience the brand in fresh, modern contexts—whether stirring a packet of inspirational phrase-printed sugar into their morning coffee or sipping a cheese-topped tea made with Taikoo’s raw cane sugar.
“This campaign is about connecting our heritage with today’s tastes,” a company representative noted. “We want people to rediscover the joy of simple sweetness, one cup at a time.”
Three Collaborations, One Sweet Summer
The anniversary initiative unfolds through three distinct partnerships, each running for a limited window.
Coffee Lovers’ Collectible: Phrase-Infused Sugar Packets
From June 1 to June 30, customers at select branches of Islet Coffee Lab (Quarry Bay), Cupping Room (Central and Kwun Tong’s apm mall), and all outlets of the street café can receive a free Taikoo Sugar 145th Anniversary Limited-Edition Motto Sugar Packet when they spend a qualifying amount. These packets—printed with uplifting slogans—turn a routine coffee run into a small, shareable moment of encouragement. Quantities are limited and available on a first-come, first-served basis.
Taiwanese Tea Meets Classic Cane Sugar
From June 15 to July 15, Wanpo Island Tea, the popular Taiwanese beverage chain, will roll out a seasonal exclusive at all its Hong Kong locations: the Strawberry Cheese Green Tea. Crafted with Taikoo raw cane sugar, the drink balances the natural, caramel-like sweetness of unrefined sugar with the tartness of strawberries and the creamy richness of cheese foam. The partnership highlights how traditional ingredients can elevate modern tea culture.
A Cookie Gift Box with a Cause
Rounding out the series, Mrs. Fields Cookies will launch a 145th Anniversary Cookie Gift Box from July 1 to July 31. Each box contains eight cookies of the buyer’s choice, accompanied by a limited-edition mini eco-friendly tote bag commemorating the anniversary. It is a practical and nostalgic gift option for those who want to share the celebration with family, friends, or colleagues.
What This Means for Hong Kong’s Food Scene
Taikoo Sugar’s anniversary push reflects a broader trend in Hong Kong’s food and beverage industry: heritage brands reinventing themselves through collaboration with younger, trend-driven partners. By embedding itself into the daily rituals of coffee drinkers and bubble tea enthusiasts, Taikoo is not just selling sugar—it is selling nostalgia wrapped in modernity.
For consumers, these partnerships offer a low-stakes way to participate in a brand anniversary without attending a formal event. A coffee run becomes a mini celebration; a bubble tea order becomes a taste of history. With most items available for a limited time, the campaign also taps into the city’s love for exclusivity and limited-edition releases.
Note: All offers are subject to terms and conditions set by participating merchants. Quantities are limited, and promotions may be altered at the discretion of the brands involved. Readers are advised to confirm details directly with outlets before visiting.
The Sweet Takeaway
Whether you are a longtime fan of Taikoo Sugar or a curious newcomer, the 145th-anniversary activities provide a delicious reason to explore Hong Kong’s vibrant cafe and dining scene. With only a few weeks to grab the sugar packets, taste the strawberry cheese green tea, or pick up a commemorative cookie box, the clock is ticking.
After all, as the campaign reminds us, sometimes all you need is a little sugar to keep going.