Swire Coca-Cola Hong Kong, a foundational name in the city’s beverage history for six decades, is gearing up to celebrate its 60th anniversary with the grand reopening of its enhanced Coca-Cola Museum. The museum, now offering an immersive “Made in Hong Kong” experience, will host a series of three exclusive, complimentary guided tours on Saturday, March 7, inviting the public to explore the past, present, and sustainable future of the global brand’s presence in the territory. Online registration for these highly sought-after, hour-long tours opens on February 12 at 2 p.m., with limited seating available.
The newly revamped facility, located at the Sha Tin bottling plant—internationally recognized as the world’s tallest Coca-Cola bottling facility at 147 meters—promises a multimedia journey titled “Sixty Years of Happiness in Hong Kong: The Bottling Hunt,” designed to connect residents with the local manufacturing story and the global legacy of the iconic drink.
Experiencing the Legacy: Seven Exhibition Highlights
The self-guided experience within the museum is structured across seven thematic areas, utilizing interactive displays and role-playing elements to provide a comprehensive and engaging narrative. Each of the three tours on opening day will accommodate a maximum of 30 participants, ensuring an intimate and high-quality viewing experience.
- A Journey of Joy: The tour commences in the Swire Coca-Cola Sha Tin plant’s main lobby, showcasing a collection of historical bottle designs and commemorative Coca-Cola merchandise, aiming to evoke shared memories across different eras of Hong Kong history.
- Jacob’s Pharmacy – The Genesis: Visitors are transported back to 1886 Atlanta to Jacob’s Pharmacy, the site of Coca-Cola’s invention. Guests can immerse themselves in the brand’s origins by dressing up as assistants to Dr. John Pemberton, the pharmacist who created the original formula.
- Hong Kong Milestones: This section charts Swire Coca-Cola’s local history, beginning with its acquisition of the Hong Kong Soda Water Factory franchise in 1965 and the subsequent construction of the towering Sha Tin plant in 1991.
- The World’s Tallest Plant: Highlighting the engineering marvel of the Sha Tin facility, this illuminated gallery details the plant’s advanced vertical transportation and production systems, which efficiently span 11 floors to deliver fresh products across the city.
- Global Bottles, Local Flavor: An exhibit of global Coca-Cola collectibles, including bottles, cans, and limited-edition items. The Hong Kong-specific collection features packaging adorned with local slang, celebratory phrases, and Cantonese pop song lyrics, injecting a distinct sense of local heritage.
- Rooted in Hong Kong, Green in the Future: Focusing on commitment to the future, this area details Swire Coca-Cola’s 2030 Sustainable Development Strategy, dubbed “In the Moment, In the Future,” emphasizing innovation and market leadership in environmental practices.
- Sustainability Decoded: Through interactive screens, visitors can explore the closed-loop process of recycling beverage packaging. A display dedicated to the brand’s Bonaqua mineralized water production highlights innovative, industry-leading eco-designs, including the world’s first label-less packaging made from 100% recycled PET (rPET).
Registration Details and Cultural Impact
The inaugural public tours underscore the enduring cultural relevance of Swire Coca-Cola in Hong Kong after 60 years of operation. The shift towards an immersive museum experience reflects a growing trend in corporate entities leveraging their heritage for public engagement, offering transparency into operations, and promoting sustainability initiatives.
Tour Information:
- Date: Saturday, March 7, 2026
- Location: Swire Coca-Cola Hong Kong, 17-19 Yuen Shun Circuit, Siu Lek Yuen, Sha Tin
- Times: 1:30 p.m. – 2:30 p.m. / 3:00 p.m. – 4:00 p.m. / 4:30 p.m. – 5:30 p.m.
- Cost: Free of charge
- Registration: Opens online at 2 p.m. on February 12 (Registration link will be provided upon announcement).
Interested residents are advised to register promptly once the link is live, as the free tours are expected to reach full capacity quickly due to the limited spots available. This initiative provides a unique opportunity for both local history enthusiasts and brand aficionados to connect with an integral part of Hong Kong’s manufacturing landscape.