Swire Coca-Cola Hong Kong, celebrating its six decades of operation and local production, is launching its newly revamped Coca-Cola Museum to the public in March. As the centerpiece of its 60th-anniversary celebrations, the “Joy & Fun in Hong Kong 60 Years – The Bottling Hunt” guided tour offers three exclusive, free one-hour sessions on a single date, inviting the community to explore Hong Kong’s manufacturing heritage through immersive, interactive experiences at the Sha Tin bottling plant.
The enhanced museum experience, set within the world’s tallest Coca-Cola bottling facility, promises a “time-travel” journey blending history with modern production realities. Beginning its public run on March 7th (Saturday), the tour will be offered in three sessions—1:30 PM, 3:00 PM, and 4:30 PM—each accommodating a limited number of 30 participants. Registration for these complimentary tours opens online at 2:00 PM on February 12th, emphasizing the need for prompt action due to anticipated demand.
Exploring Six Decades of Hong Kong Production
The immersive 60-minute journey focuses heavily on the “Made in Hong Kong” narrative, chronicling the drink’s history from its origins to its significant local milestones. The experience is structured across seven main thematic exhibition areas:
1. A Journey to Fun: The tour commences in the Swire Coca-Cola Sha Tin plant lobby, showcasing a retrospective of historical bottle designs and collectible memorabilia that evoke shared memories for visitors of all generations.
2. Jacob’s Pharmacy: Guests are transported back to 1886 Atlanta to the birthplace of Coca-Cola, Jacob’s Pharmacy. This interactive exhibit allows visitors to don 1880s attire and assume the role of an assistant to Dr. John Pemberton, the beverage’s creator, detailing its origins and secret to success.
3. Hong Kong Manufacturing Milestones: This section details Swire’s journey, starting with the acquisition of the Hong Kong Bottling Company franchise in 1965. A highlight is the story behind the towering Sha Tin bottling plant, completed in 1991, which holds the distinction of being the highest Coca-Cola bottling plant globally at 147 meters.
4. The World’s Tallest Sha Tin Plant: A dedicated gallery, featuring a vibrant rainbow floor, reveals the complexity of the world-record facility. It explains the advanced vertical transport system that spans 11 floors, efficiently connecting warehouses with production lines to ensure product freshness.
5. Coca-Cola Around the World: Displaying an extensive collection of rare items, including glass bottles, aluminum cans, and specialized thematic memorabilia like footballs and toys. The exhibit also highlights localized Hong Kong packaging featuring Cantonese slang and pop lyrics, emphasizing the brand’s connection to local culture.
6. Roots in Hong Kong, Green Future: This interactive installation looks forward, focusing on Swire Coca-Cola’s ambitious 2030 Sustainability Strategy, “Powering a World of Joyful Dreams.” It serves as a visual checkpoint and a gateway to understanding their environmental commitments.
7. Sustainability Decoded: The tour concludes with an exploration of sustainable practices. Interactive screens illustrate the recycling and reuse process of beverage packaging. A display dedicated to bonaqau mineralized water showcases industry-leading packaging innovations, including the brand’s pioneering launch of “label-less” bottles made from 100% recycled plastic (rPET), significantly enhancing recycling efficiency.
Registration Details and Next Steps
The special anniversary tour offers a rare, free opportunity to delve into the operational and historical depth of one of Hong Kong’s most ubiquitous brands. Interested participants must register online, with slots awarded on a first-come, first-served basis.
| Event Details | Information |
| :— | :— |
| Event Name: | Joy & Fun in Hong Kong 60 Years – The Bottling Hunt Guided Tour |
| Date: | March 7, 2026 (Saturday) |
| Location: | Swire Coca-Cola Hong Kong Plant, 17-19 Yuen Shun Circuit, Siu Lek Yuen, Sha Tin |
| Sessions: | 13:30–14:30 / 15:00–16:00 / 16:30–17:30 |
| Registration: | Online registration begins February 12th at 2:00 PM (Link provided upon release) |
This initiative, positioned during the 60th anniversary, underscores Swire Coca-Cola’s commitment not only to local manufacturing but also to transparency and public engagement regarding its history and future sustainability goals within the Hong Kong community.