Guiji Ming Cha expands its Hong Kong footprint with a new Kwun Tong location on July 20, offering a one-day buy-one-get-one-free promotion on its signature Peach Oolong tea to celebrate the launch.
The popular Taiwanese hand-shaken tea chain, which has cultivated a loyal following for its old-fashioned brewing methods and fresh, natural ingredients, announced the opening of its sixth Hong Kong branch at The ANGLE in Kwun Tong. To mark the occasion, the brand is rolling out a flash deal that gives customers a chance to sample one of its most sought-after fruit teas at half price—but only for a single day.
A Growing Presence Across Hong Kong
Since arriving in Hong Kong, Guiji Ming Cha—often shortened to Guiji—has steadily expanded its network across key districts. The chain now operates outlets in Mong Kok, Sha Tin, Tsim Sha Tsui, and Kwai Fong, with the new Kwun Tong store bringing the total to six locations. Each branch serves the brand’s signature lineup, which includes the Red Pomelo Jade, Guiji Rich Milk Tea, Apple Red Xuan, and Lemon Aloe Honey—drinks that have become staples among local tea enthusiasts.
The company’s rapid growth reflects a broader trend of Taiwanese tea franchises deepening their roots in Hong Kong’s competitive beverage market. With consumers increasingly seeking quality-driven, artisanal options, Guiji has positioned itself as a go-to choice for those craving authentic, time-honored flavors.
Opening Day Details and Promotion
The Kwun Tong store will officially open its doors on July 20, with operating hours from 11:30 AM to 10:00 PM daily. Located at Shop G31 & G33, G/F, The ANGLE, 98 How Ming Street, the new outlet sits in a bustling commercial area known for its high foot traffic.
As part of the celebration, Guiji is offering a buy-one-get-one-free deal on its Peach Oolong tea—a fan-favorite fruit infusion. However, the promotion comes with specific terms:
- Valid only at the Kwun Tong store.
- For in-store orders placed at the counter only (no delivery platforms).
- Limit of five sets per person (maximum 10 cups).
- Cannot be combined with other promotions.
The flash sale is expected to draw long queues, given the brand’s popularity on social media platforms like Instagram and Little Red Book, where fans frequently share their Guiji hauls and flavor recommendations.
What Makes Guiji Stand Out?
Guiji distinguishes itself by emphasizing ancient-style tea preparation and natural, unprocessed ingredients. Unlike many modern bubble tea chains that rely on syrups and powders, Guiji steeps real tea leaves and incorporates fresh fruit, creating beverages that balance sweetness with authentic tea notes.
“Their Red Pomelo Jade is incredibly refreshing—not too sweet, with real pomelo chunks,” wrote one reviewer on a Hong Kong food forum. “It’s the kind of drink you crave on a hot summer afternoon.”
This commitment to quality has earned Guiji a devoted customer base, including office workers, students, and families looking for a healthier indulgence.
Broader Implications for Hong Kong’s Bubble Tea Scene
The opening of Guiji’s Kwun Tong branch signals continued confidence in Hong Kong’s bubble tea market, which has remained resilient despite economic fluctuations. New entrants and established players alike are vying for市场份额 by opening multiple locations and offering aggressive promotions.
For consumers, this competition translates into more choices and better value. Guiji’s buy-one-get-one-free offer is a prime example of how brands are leveraging limited-time deals to attract new customers and build buzz.
What’s Next?
With six stores now operational, Guiji appears poised for further expansion. Industry observers speculate that the brand may target residential neighborhoods or new commercial hubs in the coming months.
For now, tea lovers in Kwun Tong and beyond can mark their calendars for July 20. Whether you’re a longtime fan or a first-time visitor, the Peach Oolong buy-one-get-one-free promotion offers a low-risk opportunity to discover what the buzz is all about.
Pro tip: Arrive early to beat the crowds, and consider trying the Apple Red Xuan or Lemon Aloe Honey on your next visit—both are frequently recommended by regulars.
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