Hong Kong’s beloved restaurant chain Tao Heung Group has launched a limited-time promotion across its multiple brands—including Tao Heung, Tao Heung Tea House, Tao Heung Super Fishery, and Tao Fong—offering diners a crispy roast pigeon for just HK$9.9 and the chance to add a selection of signature side dishes for only HK$19.8 each. Available throughout May 2026 at participating outlets, the deals require a minimum of two diners dining in during designated hours.
The HK$9.9 Roast Pigeon: A Steal on a Classic
Originally priced at HK$48 per bird, the chain’s iconic roast pigeon is prepared by first simmering to lock in juices, then flash-frying at high heat to achieve a shatteringly crisp skin. Under this promotion, each guest can order one pigeon at the discounted rate, provided the party has at least two people. The offer applies during specified meal periods—guests should check with their local branch for exact timings.
“This is a fantastic opportunity for families and groups to enjoy a restaurant-quality dish at a fraction of the usual cost,” says a spokesperson for Tao Heung Group. The brand has long been known for value-driven menus, and this latest push underscores its commitment to making classic Cantonese fare accessible amid rising living costs.
Unlocking the HK$19.8 Add-On Menu
Beyond the pigeon special, Tao Heung is tempting diners with an eight-item add-on menu available during dinner service. To qualify, customers must order a designated steamed fish or lobster dish first. Once that condition is met, they can select one of the following for just HK$19.8:
- Steamed prawns on lotus leaf
- Pineapple beef cubes
- Claypot dace fish with preserved vegetables (Ma Yau steamed meatloaf)
- Sautéed water spinach with dried shrimp (Dai Au style)
- Bitter melon with pork in black bean sauce
- Sand茶 beef tripe hot pot
- Golden sand steamed fish meatloaf
- And more
This add-on effectively allows a table of four to enjoy an extra premium dish for the price of a fast-food snack.
What Diners Need to Know
To make the most of these deals, keep the following in mind:
- Minimum two diners for the HK$9.9 pigeon offer
- Dine-in only – takeaway and delivery are excluded
- Each guest can enjoy one discounted pigeon
- The HK$19.8 add-on applies during dinner and requires purchase of a qualifying main dish
- Timings vary by location – call ahead or check the group’s website for specific hours
Broader Impact on Hong Kong’s Dining Scene
These aggressive discounts reflect a wider trend among Hong Kong’s restaurant groups to drive foot traffic in a competitive market. With consumers increasingly price-sensitive, chains like Tao Heung are using loss-leading items—such as the HK$9.9 pigeon—to lure customers through the door, then relying on add-on sales and beverage orders to boost margins.
For diners, this means more opportunities to enjoy high-quality Cantonese cuisine without breaking the bank. Similar promotions have recently appeared at other chains, including discounted dim sum and set meals, suggesting that value-for-money dining will remain a key theme in 2026.
As Tao Heung rolls out these offers across its network, food lovers across Hong Kong can look forward to indulging in beloved classics at prices rarely seen in recent years. Whether you’re craving that perfectly roasted pigeon or a hearty steamed seafood dish, now is the time to gather your dining companions and head to the nearest Tao Heung outlet.
For the latest updates and full terms, visit the Tao Heung Group’s official website or follow their social media channels.