The Tao Heung Group has unveiled a compelling new seasonal menu, dubbed the “Chiu Chow Four Treasures,” at its Chiu Chow restaurant in Yuen Long Plaza. Featuring authentic Teochew specialties starting from just HK$68, the launch is complemented by a late-night congee and noodle promotion priced uniformly at HK$25. Running from September 1 to November 1, 2026, this campaign is designed to attract families and budget-conscious diners looking for regional cuisine without a premium price tag.
A Closer Look at the ‘Chiu Chow Four Treasures’
The curated lineup emphasizes traditional cooking methods and fresh ingredients. Here is what diners can expect:
- Seafood Garoupa Steamed Rice (HK$88): Gently steamed in a bamboo basket, the rice absorbs the natural umami of fresh garoupa and assorted seafood.
- Satay Kailan Dry Fried Rice Noodles (HK$78): Packed with wok hei, this stir-fry combines tender beef slices with crunchy kailan and a robust satay sauce.
- Prawn Soup Dan Dan Noodles (HK$68): A rich, aromatic broth pairs with succulent whole prawns for a deeply satisfying soup experience.
- Signature Fried Vermicelli (HK$68): Flash-fried over high heat with a medley of ingredients, this dish delivers a salty, crispy texture that contrasts beautifully with the other items.
Late-Night Value Series
Beyond the set menu, the restaurant is rolling out a highly accessible HK$25 Evening Congee and Noodle Promotion. The selection includes hearty offerings such as Dried Scallop Congee, Chiu Chow Fish Ball Noodles, and Oyster Congee. In a market where a simple bowl of congee can cost upwards of HK$50 at many chain restaurants, this flat-rate strategy represents exceptional value for a quick dinner or a late-night bite.
Promotional Details and Dining Strategy
This launch aligns with the broader strategy of the Tao Heung Group, a dominant force in Hong Kong’s casual dining landscape. By leveraging specific sub-brands and offering targeted, time-limited promotions, the group taps into the rising demand for specialized yet affordable dining experiences. The “Chiu Chow Four Treasures” menu and the evening deals are currently exclusive to the Yuen Long Plaza branch (Shop 333-340, 3/F). The group notes that daily availability may vary, so checking in-store signage or asking staff for the latest offerings is recommended.
The Bottom Line
As dining costs continue to rise across Hong Kong, the combination of an authentic regional menu and heavily subsidized evening specials is a powerful draw. Whether you are a connoisseur of Teochew cuisine or simply hunting for new budget-friendly eats, the promotion makes the Yuen Long outpost a compelling destination this autumn. For updates on this and similar campaigns across its other brands, follow the Tao Heung Group on its official social media channels. Don’t miss the chance to explore these deals before the promotion winds down on November 1, 2026.