For Hong Kong families who measure a perfect weekend by the steam rising from a basket of siu mai, the city’s favourite pastime is getting markedly cheaper. Tao Heung, one of the city’s largest and most recognisable restaurant groups, has launched a significant promotional push across its portfolio of Chinese restaurants. Dubbed the “Easy Yum Cha” campaign, the promotion features a jaw-dropping entry-level price of just HK$8 per basket during off-peak hours, and a game-changing flat rate of HK$16.8 for every single item during the lunch rush.
A Morning and Afternoon Tea Bargain
The announcement will be music to the ears of early risers and retirees who form the backbone of the city’s traditional tea house clientele. The “Tung Lok Dim Sum” deal applies during the early morning and afternoon tea periods on weekdays, plus all-day Sunday until 11:00 AM. For those time slots, diners can choose from a robust selection of more than 20 classic items, including steamed buns, rice noodle rolls, and fried snacks, all priced at an almost archaic HK$8, HK$9, or HK$10. This strategic pricing undercuts even the most budget-friendly of cha chaan tengs, and the group hopes it will draw in cost-conscious seniors finishing their morning exercise.
Lunchtime Gets a Uniform Makeover
However, it is the lunchtime offer that removes the usual anxiety associated with ordering “Special” or “Supreme” items. Typically, a bill can spiral when a table orders several high-grade dishes. Tao Heung has eliminated the guesswork entirely: from 11:00 AM onwards, Monday to Saturday (excluding public holidays), all dim sum categories—from the smallest standard items to the premium “Supreme” platters—are charged at a uniform HK$16.8 per dish. Regulars are advised to strategically target shrimp dumplings and siu mai, the highest-priced items on the regular menu, to get the best value.
Restaurant List and Key Terms
Before rushing out the door, there are a few critical conditions to note. The promotional prices are valid across specific outlets operating under distinct banners, including Tao Heung, Tao Heung Tea House, Tao Heung Super Seafood, No. 1 Fishing Boat, and Dragon Pearl Restaurant.
Participating locations span Hong Kong’s major districts, including:
- Kowloon: Tsim Sha Tsui, Jordan, Kowloon Bay, Hung Hom, Kwun Tong, and Lok Fu.
- New Territories & Islands: Fanling, Tuen Mun, Sha Tin, Tsing Yi, Tseung Kwan O, Tung Chung, and Yuen Long.
- Hong Kong Island: Causeway Bay, Tin Hau, and Heng Fa Chuen.
Important Restrictions
There are two significant caveats. First, the “Easy Yum Cha” event will be suspended from September 25 to 27. Second, the discount applies exclusively to the designated classic items listed on the dedicated ordering chit, so patrons should pay close attention before ticking their selections.
This promotion signals a broader trend within Hong Kong’s crowded casual dining sector, where major operators are aggressively competing for volume and foot traffic. By pricing these staples at entry-level points, Tao Heung is going beyond simple discounting; they are repositioning the “yum cha” ritual as an accessible daily treat rather than a weekend splurge. For diners, the smartest move is to gather the family, choose a branch from the list, and head in early to beat the crowd.