Hong Kong beverage brand Tao Ti has teamed up with popular Japanese outdoor lifestyle label CHUMS to launch a summer initiative encouraging consumers to embrace green outdoor living. Running from July 1 to August 2, 2026, the “Be a Green Viber” campaign offers customers a chance to win premium camping gear, shopping vouchers, and exclusive experiential rewards through a purchase-driven lucky draw.
A Fresh Take on Outdoor Living
The collaboration aims to inspire city dwellers to step away from their daily routines and reconnect with nature. By combining Tao Ti’s refreshing tea beverages with CHUMS’ playful outdoor aesthetic, the campaign seeks to infuse summer with what the brands call a “Green Vibe.” Participants simply need to purchase four bottles of Tao Ti drinks—specifically including Tao Ti Honey Green Tea and/or Tao Ti Premium Oolong Tea—and register their receipts online to enter the giveaway.
Prize Structure and Opportunities
The “Tao Ti Green Journey 2026” lucky draw features several enticing rewards for outdoor enthusiasts. Three winners will receive a CHUMS luxury camping set valued at HK$7,275, while another three will take home HK$2,000 shopping vouchers for outdoor gear. Additionally, ten lucky participants will win a double-entry pass to the “Green Field Camping Festival” , including a gift package worth HK$1,600.
Whether it’s a weekend hike, a picnic in the park, or a camping trip with friends, the campaign positions chilled tea paired with CHUMS’ whimsical accessories as the perfect companions for outdoor adventures.
Limited-Edition Collectible
From July 15 to July 31, customers can head to designated The Overlander retail outlets to redeem a limited-edition camping cup for just HK$99. The 550ml cup is manufactured in Japan and features co-branded artwork depicting CHUMS’ iconic Booby Bird holding a bottle of Tao Ti Honey Green Tea. The playful design makes it both a functional camping essential and a trendy collector’s item.
Special Packaging and Festival Plans
To mark the collaboration, Tao Ti has released special CHUMS-edition packaging for its Honey Green Tea and Premium Oolong Tea, blending the brand’s signature refreshment with CHUMS’ lively outdoor spirit.
Looking ahead, Tao Ti will host its annual “Green Field Camping Festival” in November 2026, continuing the “Be a Green Viber” theme. Organizers promise a full day of immersive outdoor activities, with further details to be announced on Tao Ti’s official social media channels.
How to Participate
Customers can enter the lucky draw by visiting the official Tao Ti campaign website and submitting a clear photo of their receipt. All entries must be made during the promotional period, and winners will be notified directly. For those seeking a quick outdoor upgrade, the limited-edition cup swap offers an immediate way to own a piece of the collaboration.
As summer heats up, Tao Ti and CHUMS are betting that small changes—like swapping a sugary drink for a bottled tea and heading outdoors—can spark a lasting connection with nature. Whether you’re a seasoned camper or a weekend wanderer, this campaign invites everyone to take that first step toward greener living.