Hong Kong beverage brand Tao Ti has teamed up with Japanese outdoor lifestyle label CHUMS for a summer promotion encouraging city dwellers to embrace nature. Running from July 1 to August 2, 2026, the “Be a Green Viber” campaign offers customers a chance to win luxury camping gear, shopping vouchers, and experience passes through a purchase-driven lucky draw. The collaboration aims to blend refreshment with recreation, making outdoor adventures more accessible amid Hong Kong’s fast-paced urban life.
Campaign Details: How to Participate and Win
To join the “Tao Ti Green Journey 2026” lucky draw, customers need to buy any four bottles of Tao Ti packaged beverages, which must include Tao Ti Honey Green Tea and/or Tao Ti Premium Oolong Tea. After purchase, participants can register online using their original receipt at the campaign’s official website. Prizes include:
- CHUMS Luxury Camping Gear Set (valued at HK$7,275; 3 winners)
- CHUMS Outdoor Shopping Voucher (worth HK$2,000; 3 winners)
- “Green Field Camping Festival” Dual Experience Pass with gift pack (valued at HK$1,600; 10 winners)
The promotion targets weekend hikers, picnic lovers, and camping enthusiasts seeking to elevate their outdoor experiences with playful, high-quality gear.
Limited-Edition Collectible: Japanese-Made Camping Cup
From July 15 to July 31, 2026, shoppers can redeem a limited-edition co-branded camping mug for HK$99 at The Overlander’s designated stores. The 550ml cup is manufactured in Japan and features a whimsical design—CHUMS’ iconic Booby Bird holding a bottle of Tao Ti Honey Green Tea. The collectible is marketed as both a functional outdoor accessory and a fashion statement, appealing to style-conscious consumers.
Special Packaging and Upcoming Festival
To reinforce the partnership, Tao Ti has released CHUMS-themed limited-edition bottles for its Honey Green Tea and Premium Oolong Tea lines, incorporating the brand’s vibrant, playful aesthetic. Additionally, Tao Ti’s annual “Green Field Camping Festival” will return in November 2026, promising a full-day outdoor experience for participants. Organizers say further details will be announced via Tao Ti’s official channels, including Facebook (Tao Ti), Instagram (@taotihk), and its website (www.tao-ti.com).
Broader Impact: Encouraging Outdoor Habits in a Dense City
Industry observers note that such collaborations reflect a growing trend among Hong Kong food and beverage brands to align with wellness and lifestyle movements. By linking beverage purchases with outdoor gear and experiences, Tao Ti is tapping into a consumer base increasingly interested in nature-based leisure activities—a shift accelerated by years of limited travel during the pandemic. The campaign also underscores the rising popularity of Japanese outdoor brands like CHUMS in Hong Kong, known for their colorful, family-friendly product range.
For consumers, the initiative offers more than just prizes—it provides a tangible incentive to step away from screens and explore green spaces. As urban stress continues to rise, partnerships like this may play a small but meaningful role in promoting healthier, more balanced lifestyles.
For the latest updates on the “Green Field Camping Festival” and other campaign news, follow Tao Ti on social media or visit their official website.