Hong Kong’s beloved bubble tea chain celebrates its 14th anniversary by slashing prices on signature drinks to just HK$14 for five days, offering both in-store and app-based deals.
Starting Sunday, August 9, 2026, Ten Ren Tea Hong Kong will launch a week-long “Thanksgiving Promotion,” reducing the cost of popular beverages like the iconic 913 Tea King and refreshing Orange Green Tea to an unprecedented HK$14. The campaign runs through Thursday, August 13, 2026, across all physical locations and the official Ten Ren mobile application.
A Milestone Celebration for a Local Favourite
Since opening its first Hong Kong outlet in 2012, Ten Ren Tea has become a staple for tea enthusiasts, blending traditional Taiwanese tea culture with modern bubble tea trends. The brand’s 14th anniversary marks more than a decade of serving over 30 million cups—a feat that has cemented its reputation for quality and consistency.
“We wanted to thank our loyal customers in a meaningful way,” a company representative explained. “Offering our bestsellers at just $14—a fraction of their usual price—is our way of giving back.”
How the $14 Tea Thanksgiving Week Works
The promotion operates on a dual-channel system to maximise access for customers:
- In-store (daily from 3:00 PM): Each outlet reserves the first 50 cups of the day’s designated drink at HK$14. Patrons are advised to arrive early, as these limited quantities sell out quickly.
- Ten Ren App (daily from 9:00 PM): For those who miss the in-store window, the app releases digital vouchers for the same $14 drink. These vouchers remain valid until August 31, 2026.
Featured drinks include:
- 913 Tea King – a premium oolong blend with a rich, caramel-like finish.
- Sea Salt Fresh Milk Green Tea – a creamy, savoury-sweet favourite.
- 919 Deep Roast Fresh Milk Tea – a robust, full-bodied option for milk tea purists.
- Orange Green Tea – a citrusy, thirst-quenching summer staple.
Each day features a different selection, encouraging repeat visits and app engagement.
Bonus Reward: Stamp Collection for Extra Savings
Beyond the flash sales, Ten Ren is running a month-long stamp campaign throughout August 2026. Customers who purchase any regular-priced drink via the app earn one digital stamp per transaction. Collecting five stamps unlocks an exclusive $14 discount voucher, usable on any future purchase.
Key details:
- Stamp collection period: August 1–31, 2026.
- Discount voucher validity: Until September 30, 2026.
- No limit on the number of stamps earned—the more you buy, the more you save.
This stacking promotion effectively allows dedicated fans to enjoy two layers of value: the immediate $14 specials and a deferred reward for continued patronage.
Practical Tips for Maximising the Deals
To make the most of Ten Ren’s anniversary offers, customers should:
- Plan ahead – Check the daily drink lineup on Ten Ren’s social media or app.
- Arrive early for in-store deals, ideally before 3 PM to secure a spot in line.
- Download the app and enable notifications for the 9 PM voucher drop.
- Combine promotions – Use the app to earn stamps even when redeeming $14 vouchers (though terms apply, so read the fine print).
Broader Implications for Hong Kong’s Tea Market
This aggressive pricing strategy comes amid intensifying competition among Hong Kong’s bubble tea chains, with brands like Chatime, Sharetea, and Tiger Sugar vying for market share. By celebrating its 14th anniversary with deep discounts and a digital loyalty programme, Ten Ren reinforces its position as a value-driven yet premium player.
Industry analysts note that such promotions not only drive foot traffic but also boost app downloads and customer data collection—essential for long-term retention. For consumers, this translates into more frequent deals and a chance to explore the brand’s full menu at low cost.
As August progresses, foodies should also watch for related birthday and promotional offers from other chains. Ten Ren’s $14 Thanksgiving Week is a limited-time opportunity—mark your calendars and prepare to queue.