Popular Korean casual dining chain, Terrace in seaside, announced the grand opening of its fourteenth location, set to debut in Cityplaza, Taikoo Shing, on January 20th. To commemorate this rapid expansion milestone, the restaurant is rolling out an extensive two-week promotional blitz from January 20th through February 2nd, featuring steeply discounted fried chicken, complimentary signature beverages, and an exhilarating “free dining” giveaway. This strategic launch in Hong Kong’s eastern corridor aims to cement the brand’s positioning as a leading purveyor of trendy Korean-inspired cafe fare.
Terrace in seaside has successfully captured the local market with its fusion of light Korean cuisine and subtle “seaside” themed aesthetics, coupled with its distinctive range of Jeju citrus specialty drinks. The new Taikoo Shing branch marks the 14th outlet, showcasing sustained growth since the brand’s inception. This latest venture brings the chain’s modern, approachable dining concept to residents and professionals in Hong Kong Island East.
Phased Promotional Calendar Offers Deep Discounts
The opening festivities span two weeks and are structured into four distinct promotional phases, ensuring continuous excitement for patrons across the launch period. Diners are encouraged to meticulously plan their visits to maximize savings during the limited-time event.
The celebration kicks off with a highly tempting introductory offer. From January 20th to January 22nd, customers making any dine-in purchase can enjoy a half portion of boneless fried chicken for just HK$14. This price point represents a significant discount on one of the restaurant’s core menu items and is an immediate draw for local food enthusiasts.
Free Citrus Yogurt and Half-Price Flash Sales
Mid-week promotions center on the brand’s celebrated beverage offerings. Between January 23rd and January 25th, Terrace in seaside will be giving away its highly photogenic and refreshing signature drink: the Jeju Citrus Yogurt. Each day during this period, 300 cups will be distributed to queuing customers on a first-come, first-served basis, specifically between 2:00 PM and 4:00 PM. This initiative not only celebrates the new location but also helps drive significant daytime foot traffic.
The second half of the launch week features a rapid-fire discount strategy. From January 26th to January 30th, the restaurant will host a daily 14-minute “flash sale.” Customers who place orders between 3:00 PM and 3:14 PM will receive 50% off their entire check. This narrow window requires quick reflexes from diners seeking substantial savings on their afternoon meals.
Grand Finale: 20% Off and the Ultimate Free Meal
The promotion culminates in an exciting finale designed to reward loyal and lucky customers. The final phase, running from January 31st to February 2nd, will offer an across-the-board 20% discount on all dine-in orders throughout the day.
The ultimate incentive during this final three-day stretch is the “All-Inclusive Free Dining” prize. On each of those days, the 14th customer to settle their bill will have their entire total waived, effectively receiving their meal completely free of charge. This element of luck and anticipation is expected to generate significant buzz and longer queues, especially during peak dining hours.
Those residing or working near the Taikoo Shing area, particularly savvy diners looking to experience modern Korean fare at exceptional value, should refer to the specific dates and times provided. Given the brand’s popularity and the extreme value offered—especially the nearly complimentary fried chicken and the chance to win a free meal—early queuing is strongly advised to secure these substantial opening deals.