Popular Korean-style café and casual dining chain, Terrace in Seaside, is set to significantly expand its footprint with the launch of its 14th Hong Kong location in Cityplaza, Tai Koo Shing, commencing January 20th. To mark this substantial milestone, the brand is rolling out a two-week-long series of aggressive promotional offers, structured in four stages from January 20th through February 2nd, featuring deeply discounted signature items, complimentary beverages, and even a chance for diners to receive their entire meal free of charge.
Terrace in Seaside has rapidly gained popularity among local diners for its blend of light, Western-inspired Korean cuisine, complemented by its distinctive Jeju mandarin beverages and beach-themed minimalist interior design. This strategic opening in Island East follows the brand’s accelerated expansion, cementing its position in Hong Kong’s competitive casual dining sector. The celebratory offers are a direct invitation for patrons, particularly those residing in the bustling Eastern District, to experience the new branch and its acclaimed menu items.
Unmissable Opening Week Deals
The two-week promotional blitz is staggered to provide continuous excitement for customers queuing for a table. The first phase, running from January 20th to January 22nd, offers an enticing entry point: diners making any food and beverage purchase will be eligible to add a half portion of boneless Korean Fried Chicken for just HK$14. This significant discount on a popular menu staple is expected to draw large crowds during the initial opening days.
Following the initial three days, the promotion shifts focus to the chain’s signature drinks. From January 23rd to January 25th, Terrace in Seaside will hold a giveaway of 300 cups daily of its famous Jeju Mandarin Yogurt Beverage. This free distribution will take place during the afternoon window, specifically from 2:00 PM to 4:00 PM, operating strictly on a first-come, first-served basis. Given the drink’s reputation for both aesthetic appeal and refreshing flavour, patrons are advised to arrive early to secure this complimentary treat.
Flash Sales and a Grand Prize
The third phase introduces a limited-time flash discount opportunity. Between January 26th and January 30th, customers placing an order within a narrow, 14-minute window—precisely from 3:00 PM to 3:14 PM—will automatically receive half off their total bill. This time-sensitive reduction encourages repeat visits and adds an element of excitement to the afternoon dining experience.
The grand finale of the promotion, running from January 31st to February 2nd, features two substantial offers. All dine-in customers will receive a flat 20% discount on their entire order throughout the day. However, the ultimate prize is reserved for the 14th customer to settle their bill on those designated days, who will receive their entire meal free of charge. This substantial incentive targets patrons hoping to capitalize on a stroke of luck during the final days of the celebration period.
Complementary Coffee Promotion Draws Attention
In related news concerning Hong Kong’s food and beverage market, OldTown White Coffee is concurrently hosting its own promotional event. From January 23rd to January 26th, the Malaysian coffee brand is reiterating its successful “Street Free Coffee Distribution” event across various hotspots in Kowloon and Hong Kong Island, including Mong Kok, Causeway Bay, and Lai Chi Kok. Enthusiasts can sample the brand’s fragrant white coffee (served hot or cold) and participate in a simple task—likely a social media share or quick survey—to receive a free 25th Anniversary tote bag. Further purchases of OldTown products can lead to additional themed merchandise, adding another layer of consumer engagement to Hong Kong’s vibrant promotional calendar this month.
These overlapping promotions, while distinct, underscore a trend among F&B operators to utilise deep discounts and free giveaways to drive foot traffic and awareness in a highly competitive market, particularly during periods of new store openings or seasonal momentum. Consumers in Hong Kong are reminded to check the specific terms and conditions for each offer to maximize their savings.