Korean barbecue enthusiasts in Hong Kong have a new culinary destination as The JEJU officially launches operations across three prime districts: Mong Kok, Causeway Bay, and Central. Established by the team behind the popular “Bingo and Cook,” the new chain aims to transport diners to the volcanic landscapes of Jeju Island through specialized cooking techniques and immersive interior design.
The restaurant’s primary culinary distinction lies in its signature 168-hour low-temperature aged pork. The preparation process is rigorous: meat is rested for 24 hours to ensure purity before being submerged in a marinade made from fruit and natural ingredients for a full week. This method is designed to break down fibers, resulting in meat that is exceptionally tender and carries a subtle natural sweetness. Diners will experience this preparation cooked on custom-made volcanic stone grills, which are imported directly from Korea. Unlike standard metal grills, these porous stones lock in meat juices and impart a distinct mineral-infused smoky flavor.
A Menu Focused on Quality and Variety
The menu at The JEJU is curated to offer both visual spectacle and value. A standout item is the Jeju Black Pork Axe Steak (HKD 398), a thick, bone-in ribeye cut known for its juiciness and impressive presentation. For those seeking premium indulgence, the Top Grade 1++ Korean Beef Set is available at the Central and Causeway Bay locations for HKD 888, featuring high-quality ribeye and sirloin alongside pork.
The restaurant also offers branch-exclusive delicacies. The Central location features unique dishes such as Mango Jeju Black Pork Neck and Soy Sauce Crab with Sea Urchin Rice, while the Causeway Bay branch offers a BBQ Gift Box ideal for groups.
Limited-Time Opening Promotions
To mark its Hong Kong debut, The JEJU has introduced aggressive promotional offers. Diners ordering any set at the Mong Kok or Causeway Bay branches will receive a complimentary 150-gram portion of signature aged pork belly. Additionally, the Causeway Bay branch is currently offering a buy-one-get-one promotion on its Pork Soup Rice series, providing a cost-effective option for lunch crowds.
Affordable Lunch Options
Beyond evening barbecues, the brand is targeting the lunch market with accessible pricing. Lunch sets start at HKD 68 in Causeway Bay, featuring six varieties of soup bases including traditional sliced pork and pork bone soup. The Central branch offers a “Jeju Style Stone Pot Set” starting at HKD 118, while the Mong Kok flagship provides a full barbecue lunch experience starting at HKD 138.
Designed to resemble Jeju’s basalt caves, the restaurant offers an atmosphere suitable for social gatherings and photography. With its blend of specialized aging techniques and introductory offers, The JEJU seeks to establish a stronghold in Hong Kong’s competitive dining scene.